Senior Product Manager

Overview

HomeEquity Bank is a Schedule 1 Canadian chartered bank and the leading national provider of reverse mortgages, with a growing portfolio. We’re dedicated to serving homeowners 55 and up, helping Canadians live retirement on their terms. Our flagship product is CHIP Reverse Mortgage™. Our values drive actions with customers, partners and colleagues: Customer-Focused. Courage to Act. One Team. One Vision. Think Long-Term. Ever-Evolving. Be Exceptional. Inspire Greatness.

Position Summary

The Senior Product Manager shapes and delivers HomeEquity Bank’s product and value proposition strategy. Responsibilities include end-to-end product development and lifecycle management, launches, enhancements, and process improvements that align with strategic priorities and deliver client and Bank value. This role reports to the Director of Product and works cross-functionally with Marketing, Sales, Risk, Operations, Technology, Treasury and Finance. The Senior Manager leads efforts to offer best-in-class products and value propositions for Canadians aged 55+, supporting business growth and long-term value creation. The role requires strong leadership, analytical thinking, and a client-centric mindset to translate business needs into scalable, high-impact product solutions.

Major Elements of the Role

Product and Value Proposition Strategy

Support the development and execution of HomeEquity Bank’s product roadmap

Manage product launches and enhancements from ideation/definition through implementation

Identify opportunities for continued innovation and value proposition differentiation

Product Lifecycle Management

Oversee the full product lifecycle including performance monitoring, enhancements and support

Conduct regular product reviews leveraging data and feedback from clients, partners and employees

Develop business cases for new product initiatives and/or enhancements

Lead cross-functional teams in planning and delivery of product initiatives

Ensure product documentation, policies, procedures and controls are effective and compliant

Insights And Reporting

Develop market, industry and product expertise in the Canadian reverse mortgage space

Define and report on product KPIs; support broader business performance reporting

Serve as a product subject matter expert for the Bank and key strategic projects

Conduct market, competitor, and client research to inform product strategies and enhancements

Skills And Experience Required

Attributes

Dynamic, strategic thinker with meticulous attention to detail

Collaborative and proactive; strong cross-functional relationship builder

Proven ability to lead complex projects from concept to execution

Excellent written and verbal communication; ability to develop clear documentation and executive presentations

Analytical and data-driven; able to synthesize insights and craft compelling stories

Solid financial acumen; interpret financial data, build scenarios and support value-driven decisions

Highly organized, adaptable, and capable of managing multiple priorities in a fast-paced environment

Qualifications And Technical Expertise

University degree or equivalent experience; MBA or equivalent considered an asset

Demonstrated experience in product management and/or financial services

Experience with product development and lifecycle management in a regulated industry

Knowledge of residential mortgage, lending, or banking products is an asset

Understanding of operational processes, compliance considerations, and customer experience best practices

Working Conditions

Hybrid work environment

Why Work At HomeEquity Bank?

Great Environment

A hybrid working environment with flexibility to meet business and individual needs. We celebrate performance, community service, teamwork, and diversity.

A Dynamic Culture

Commitment to inclusivity, professional development, and employee experience. Recognitions include awards such as Greater Toronto’s Top Employers 2024 and CMP Top Mortgage Employer 2023.

Growth and Opportunities

Challenging careers with professional growth and on-the-job training, plus Educational Assistance Program for related learning costs.

Celebrating Great Work and People

Programs like Appreciate!, High Five Award, President’s Award, and Community Leadership Program with volunteer day and charity grants.

The Perks

Competitive total rewards including extended health and dental, EAP, retirement plans, Employee Share Investment Plan, wellness programs, and fitness discounts.

HomeEquity Bank is committed to an inclusive, equitable and accessible workplace. Accommodations are available on request for candidates participating in all aspects of the selection process. To request accommodation, please contact your recruiter. A background check is required for successful candidates.

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Join Us! If you’re ready to build the future of reverse mortgages, we want to hear from you.

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