Senior Manager Marketing Business Development

Senior Manager Marketing Business Development Join to apply for the Senior Manager Marketing Business Development role at AMS Global Recruitment Expert | Principal - Talent Sourcing | Specializing in Talent Sourcing and Mapping | Certified Marketing Analyst, Social Marketing About Us: Millions look to us to progress their careers. We look to you. Global, culturally diverse, inclusive, and innovative - welcome to AMS, where talent is our world. Over the last two decades, AMS has redefined the landscape of talent outsourcing and consulting. From pioneering the concept of RPO to continually revolutionizing how organizations approach talent acquisition, AMS stands as a world leader in the industry. Committed, engaged, and inspired, we feel a real sense of belonging, and all have one thing in common: a real passion for talent. Become part of this world and make a difference with us. https://www.weareams.com/ The Role

To play a key role in our Account-Based Marketing (ABM) efforts in the Americas. This role will be pivotal in designing and executing 1-to-few and 1-to-many ABM campaigns that engage and convert senior HR and Talent Acquisition leaders across key target accounts. You will collaborate closely with Sales, Sector Leaders and Product Marketing to build personalized, insight-led campaigns that drive pipeline growth and strengthen our brand presence in the enterprise HR space. Launch all planned campaigns on time and within budget Deliver marketing qualified leads (MQLs) Increase MQLs within target accounts Contribute to marketing influence pipeline Develop and implement ABM strategies tailored to segmented account tiers (1-to-few and 1-to-many) Build integrated campaigns across digital, email, events, and content marketing channels Personalize messaging and creative assets based on account insights and buyer personas Cross-Functional Collaboration

Partner with Sales and Sector Leaders to align marketing efforts with account plans Work with Product Marketing to ensure messaging reflects our value proposition and differentiators Campaign Management

Own end-to-end campaign execution including planning, asset creation, deployment, and optimization working closely with the Marketing Operations team Manage campaign calendars, budgets, and performance metrics Analytics & Reporting

Track and report on campaign performance, engagement, and ROI Use data to refine targeting, messaging, and channel mix Content & Messaging

Develop compelling content tailored to HR and TA leaders, including thought leadership, case studies, and solution briefs Ensure messaging is aligned with buyer pain points and industry trends Events

Manage AMS events and third-party sponsorships as required for campaigns Identify the critical criteria that must be present from day 1, rather than those which can be learnt within the first 3-6 months; align to the outcomes/responsibilities where possible. Proven experience in B2B marketing Strong understanding of ABM principles and experience running 1-to-few and 1-to-many campaigns Excellent stakeholder management and collaboration skills Strong analytical mindset Exceptional written and verbal communication skills Ability to manage multiple projects and priorities in a fast-paced environment Key Accountabilities

Experience of working with an account-based marketing tool such as 6Sense Experience working within the talent acquisition industry Behavioral Descriptors

Translates goals into aligned team goals Creates a culture of ongoing check-ins to ensure work tracks to goals Optimises resources and ensures capability to deliver against targets Seeks support as required; identifies future resource needs Prioritizes and mobilizes teams to achieve goals Gains buy-in from others by identifying decision makers and tailoring messaging Guides clients around key decisions Uses data, insights, and experience to influence Handles difficult conversations constructively Practices active listening and asks insightful questions Makes informed, data-backed decisions Identifies root causes and practical solutions Balances data with experience Drives efficiency and cost savings through innovation Skills & Experience

Turns feedback into opportunities and feasible action plans Stays current with best practices and technology for innovation Encourages experimentation and risk mitigation Understands goals of others to build alliances Removes barriers to cross-team collaboration Identifies when others need support and provides guidance Recognizes contributions and shares successes Ability to navigate ambiguity Seeks clarity when information is missing Adaptive rather than rigid Maintains resilience under pressure Opens to opportunities for efficiency and innovation Balances detail with big-picture thinking Acts as a trusted advisor to senior stakeholders Able to manage others indirectly Uses data to support fact-based issues or solutions Other

Why AMS

At AMS, we recognize the value of different perspectives and experiences in prompting innovation, sparking creativity, and solving problems. We come from every walk of life, and our culture is open and inclusive. We offer you career opportunities in every direction you want to explore. It’s our world but you can do it your way. We offer

Full training and support High value and challenging work A vibrant, diverse, and collaborative culture A competitive reward and benefits package The opportunity to embark on a recruitment career with one of the world’s leading recruitment companies *Details may vary slightly depending on your location, local labour law, etc. Our culture of inclusion and belonging. We welcome applications from people of all backgrounds, and all aspects of employment are based on merit, qualifications, and business needs. We do not discriminate based upon age, disability, gender identity, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, sexual orientation, or any other applicable legally protected characteristic. If you require any accommodations or have any accessibility needs, please reach out via email Talent@weareams.com or inform a member of our Talent Acquisition team. Hit the Apply now button to get your journey started! Seniority level

Director Employment type

Full-time Job function

Marketing Industries: Business Consulting and Services Referrals increase your chances of interviewing at AMS by 2x Get notified about new Marketing Manager jobs in Toronto, Ontario, Canada.

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