Director, Product Marketing

The Role Neo is looking for an experienced product marketer with depth of experience in leading, planning and executing go-to-market strategies across all marketing channels. You’ll play a pivotal role in translating product strategy into powerful product marketing narratives that will deliver meaning and value for customers, while optimizing for low-cost acquisition for the business. This is a role that cuts across the marketing organization and provides leadership and direction for channel owners and their teams.

What you\'ll be doing

Own the integrated marketing strategy; aligning investment to channels based on performance objectives you help define

Define and deliver product-channel fit; be accountable for how Neo’s products are presented across channels by working with channel owners to define target audiences, provide copy, visual asset, and compliance direction

Be responsible for organic web and social channels; maintaining current and best-in-class representation of our products, manage updates to design and architecture, craft web copy, and coordinate organic social post creation

Be the expert on the competition and global market as it relates to product positioning, channel strategy, and marketing messaging to further optimize Neo’s product marketing and competitive edge

Own and maintain core product marketing guidelines and channel plan that provide foundational understanding of our products and how we are going to market

Be responsible for any legal or compliance reviews and approvals that involve product marketing; being a bridge between channel owners, content creators, and the legal team

Consult with product strategy and leadership to ensure alignment on product scope and marketing approach

Lead the development of resonant campaign level product messaging through the translation of core product value propositions and how they relate to customer needs

Who we are looking for

7+ years of related product marketing experience within a high growth environment

A degree in marketing, business, or a related field

Proven experience in creatively positioning and marketing products in a highly competitive and regulated environment on the national and/or global stage

Results-oriented and data-driven with demonstrated experience defining integrated go-to-market roadmaps across all marketing channels

Strong communicator and facilitator with the ability to work cross-functional and bring different perspectives together

Experience in directing and shaping marketing concepts and content -- from headlines and tone of voice, to visual direction and design

Adaptable to new and fast-changing environments with a proven ability to succeed through ambiguity and stretch your potential

Working at Neo Joining Neo means betting on yourself and discovering your full potential. As individuals and as a team, we continually challenge ourselves and each other to do our best work. We’re making change happen at a rapid pace — providing endless opportunities to sharpen your skills, expand your knowledge, and find new solutions to complex problems. That means rapid career progression and constant learning opportunities.

The people who thrive at Neo are resourceful, relentless, and want to win. We hold ourselves to high standards, because we’re on a mission that matters — to transform financial services for the better. If that’s what you’re looking for, read on.

We trust, respect, and show up for each other. That means truthful conversations, frequent feedback, and working with people who push you to be your best. We’re evolving quickly as an organization, we work together in person, and the pace of progress isn’t for everyone. That’s why we’re looking for change-makers who love a challenge — who would rather blaze a trail through uncertainty than travel a well-paved road.

Our team members earn meaningful equity in the company through stock options — so Neo’s growth benefits everyone who helps make it happen. That also means taking on more responsibility than you may have had at your last job. We don’t get hung up on job titles or hierarchy — we’re focused on doing what it takes to accomplish our mission.

Check out these videos from our employees to learn more about Working at Neo.

Apply with us We believe in equal opportunity, and are committed to creating an inclusive climate where everyone can thrive. Customers trust us with their finances, so successful candidates for this position will be required to undergo a security screening, including a criminal records check and a credit check.

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