Vice President, Integrated Strategy

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Vice President, Integrated Strategy

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GSW, powered by Syneos Health GSW is a full-service healthcare communications agency that goes beyond advertising to create personalized brand experiences. This role leads strategic work across brands and new business initiatives, with a focus on storytelling that combines culture, data, and behavioral science to drive impact. Responsibilities

Act as strategic authority across assigned brands, providing clear, compelling direction internally and externally Architect and oversee the development of brand, creative, communications, and omnichannel strategies Identify opportunities for application of SH proprietary data, predictive platform, and other new offerings on inline brands/new business Key leader in new business pitches, articulating a clear, winning strategic vision that shines through in the work Manage, mentor, and cultivate the careers of direct reports (VPs, Directors, Senior Strategists), fostering growth and intellectual curiosity Establish and enforce best practices for the strategy department, ensuring consistency and excellence in all strategic deliverables Support Integrated Strategy cross-office initiatives and collaborate with the SVP Medical lead to ensure adoption within the team Work with Ops leadership to identify staffing gaps, manage office-level staffing needs, and maintain business targets (utilization) Collaborate with NA Strategy Lead to develop and execute an internal education plan to elevate the agency’s strategic craft Build strong relationships with leaders in other departments, demonstrating how strategic partnership leads to better work, client relationships, and growth Identify opportunities to showcase the value of strategy during agency meetings (e.g., Beach Session) and deliver thought leadership Align strategic initiatives with client satisfaction and business outcomes, navigating internal skepticism effectively Qualifications

Must be willing to work West Coast hours Strong knowledge of US pharma regulations Experience: 8+ years in brand, communications, or CX Strategy, with at least 5 years in a healthcare advertising agency Healthcare acumen across various therapeutic categories; proven track record launching pharmaceutical/biotech brands in the US; DTC and HCP experience 8+ years of direct management experience with ability to inspire and develop strategic talent Mastery of strategic tools and frameworks (e.g., journey mapping, workshop design, qualitative/quantitative research, competitive analysis, persona development) World-class presentation and storytelling skills; ability to engage senior-level client audiences Bachelor’s degree required; MBA or MS in a relevant field is a plus At GSW, we are dedicated to building a diverse, inclusive and authentic workplace. If your past experience doesn’t align perfectly, we encourage you to apply anyway. We also encourage you to join our Talent Network to stay connected to additional career opportunities. GSW is a full-service healthcare communications agency committed to discovery of beneath-the-surface customer insights and delivering stories with simplicity and authenticity. Work Here Matters Everywhere | How are you inspired to change lives? Syneos Health companies are affirmative action/equal opportunity employers (Minorities/Females/Veterans/Disabled) Benefits & Additional Details

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