Director of Sales

📍 Canada

JRoss Recruiters

Job Description

Develop and execute sales strategies to drive revenue across corporate, construction, healthcare, legal, long-stay, and other key markets Rebuild and expand relationships with legacy accounts while identifying and securing new business opportunities Represent the hotel within the local and regional business community, acting as the property’s lead relationship builder Maintain a consistent

on-property presence

to stay close to operations and the guest experience Utilize PMS and CRM tools (Visual Matrix experience preferred) along with STR data to analyze performance and guide sales efforts Collaborate with front desk and operations teams to align service delivery with sales goals Provide informal coaching and direction to existing sales support or front desk staff involved in reservations or guest communication Requirements

Minimum of

5 years of progressive experience in hotel sales , with a proven record of revenue growth and account management Experience in

independent, branded, or soft-branded properties

in suburban or tertiary markets preferred Strong understanding of

hospitality sales fundamentals , including rate strategies, market segmentation, and distribution channels Excellent interpersonal, written, and verbal communication skills Demonstrated success building and maintaining long-term client relationships Proficiency in reading and analyzing

PMS reports, STR data, and sales performance metrics Highly organized with strong time management and follow-through skills Comfortable working independently and reporting directly to ownership A collaborative, adaptable mindset with the confidence to bring new ideas to the table Post-secondary education in Hospitality, Business, or a related field is an asset but not required Corporate Culture

This is a high-impact, high-autonomy position for a confident hotel sales professional who knows how to lead with strategy, initiative, and results. The Director of Sales will be the driving force behind all revenue-generating activity, with the flexibility to shape the sales function in a way that suits the business and its market. This is a unique opportunity to work directly with ownership in a financially stable, community-rooted hotel, with the freedom to implement ideas, take ownership of results, and contribute meaningfully to the property's continued success. Why Join Stable ownership with a legacy of success High guest satisfaction, quality assurance, and OTA performance Diverse guest base and strong direct business Opportunity to shape the sales function with significant autonomy and impact Supportive, long-tenured team and a strong community reputation Resume please attach resume in MS-Word format Files must be less than

5 MB . Allowed file types:

doc docx . Cover Letter please attach cover letter in MS-Word format Files must be less than

5 MB . Allowed file types:

doc docx . I consent to receiving news and information from JRoss Recruiters. I understand that I can withdraw this consent at any time by sending an email to hospitalityresumes@jrossrecruiters.com.

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Job Details

Posted Date: October 3, 2025
Job Type:
Location: Canada
Company: JRoss Recruiters

Ready to Apply?

Don't miss this opportunity! Apply now and join our team.