Vice President, Digital & Growth Marketing

Vice President, Digital & Growth Marketing Work smart, have fun and make an impact! Our purpose is to guide all companies toward a sustainable world. EcoVadis is the leading provider of business sustainability ratings. Our solutions are backed by an international team of experts and powerful technology. We analyze data and build sustainability scorecards that give companies actionable insights into their environmental, social and ethical risks.

Why apply to EcoVadis? Be a part of the global sustainability change in business. Grow your career. Work with extraordinary people. Feel valued for your contribution.

Job Description The VP of Digital & Growth Marketing is a strategic, collaborative and data‑driven leader responsible for accelerating EcoVadis’ global pipeline through high‑performance digital execution, modern MarTech capability, applied AI and strong cross‑functional partnership. This role sits at the center of the revenue engine, translating commercial goals into predictable, scalable, efficient revenue impact through close alignment with Sales, Product Marketing, Regional Marketing and MarOps / RevOps. A hands‑on operator and strategic leader, they are comfortable diving into data, diagnosing funnel issues and guiding execution to ensure unified growth strategies that connect market insight, product value and revenue priorities across all regions.

Strategic Growth Leadership & Commercial Alignment

Partner closely with Sales, Regional Marketing and Product Marketing to define ICP priorities, segment strategies and revenue pathways.

Build and execute the global growth marketing strategy aligned to commercial targets.

Ensure global programs scale effectively while respecting regional nuance, competitive context and language requirements.

Translate business objectives into clear, measurable digital plans with defined KPIs, pacing and accountability.

Performance Marketing, Metrics, and Applied AI

Own the global channel strategy across paid search, paid social, display, retargeting, ABM platforms, SEO, SEM and emerging AI‑led channels.

Lead a disciplined test and learn operating rhythm focused on conversion, targeting, personalisation and yield improvement.

Apply AI tools for content generation, audience modelling, insight extraction, predictive scoring and creative optimisation.

Diagnose and troubleshoot performance issues early using structured analytics and rapid corrective action to protect pipeline flow.

Web Experience, Conversion Optimisation, and Funnel Efficiency

Own the global website experience as a core revenue asset.

Build and lead a conversion rate optimisation (CRO) program across landing pages, forms and user journeys.

Implement experimentation frameworks to lift engagement, MQL quality and funnel yield.

Drive consistency in web architecture, tagging, analytics and performance standards across regions.

Data, Forecasting, Attribution, and Insight Leadership

Build forecasting models that link investment to pipeline and revenue outcomes.

Own multi‑touch attribution, CAC/ROAS analysis and channel efficiency reporting.

Ensure data accuracy, dashboard integrity and shared visibility with Sales, Finance and MarOps / RevOps.

Translate complex data into simple, compelling narratives for senior stakeholders.

Martech, Analytics Infrastructure, and Operational Excellence

Inform MarTech strategy by defining digital and growth requirements with MarOps / RevOps.

Collaborate with MarOps / RevOps on tagging, tracking, automation and analytics to support accurate execution and measurement.

Specify data, performance and experimentation needs while MarOps / RevOps owns platform delivery and governance.

Serve as the strategic stakeholder on how MarTech enables scale, insight and channel performance.

Experimentation and Continuous Improvement

Build a structured experimentation model that runs frequently and scales across channels.

Implement hypothesis‑driven tests with clear metrics, forward‑looking insights and fast iteration cycles.

Promote a culture that values curiosity, learning and measurable improvement.

Leadership, Team Development, and Talent Retention

Build, coach and retain a global team of high‑performing digital and performance marketers.

Define roles, operating rhythms, cadences and expectations that support scale and clarity.Create career pathways, feedback systems and development plans that elevate capability and increase retention.

Inspire a culture of accountability, collaboration and shared ownership across all global teams.

Proven success in increasing team capability and retention through coaching and clarity.

Performance Metrics

Revenue & Pipeline Performance

Marketing‑generated pipeline (total and qualified)

Regional pipeline attainment

Pipeline pacing accuracy and forecast reliability

Funnel & Conversion Efficiency

Conversion rates across all funnel stages

Website and landing page conversion metrics

Target account engagement (ABM)

Forecasting accuracy, conversion improvement and channel ROI

Channel & Investment Efficiency

CAC, CPL and ROAS benchmarks

Channel efficiency and attribution clarity

Experimentation & Operating Rhythm

Test velocity and experiment success rate

Team & Leadership Health

Team engagement and talent retention

Qualifications Leadership & Collaboration

Proven experience leading global growth or digital teams with strong coaching and retention outcomes.

Ability to build alignment with Sales, Product Marketing, Regional Leadership and MarOps / RevOps, translating priorities into unified growth plans.

Strong communication skills with the ability to influence cross‑functional stakeholders.

Demonstrated ability to scale digital programs globally while tailoring execution to regional nuances.

Global Experience

Proven global experience operating across multiple regions, adapting strategy to cultural, marketing and language differences.

Metrics‑Driven Growth Operator

Expert‑level understanding of performance marketing, funnel dynamics, attribution, forecasting and analytics.

Hands‑on experience with MarTech stacks, data platforms, tracking frameworks and experimentation models.

Proven ability to use AI‑driven tools for targeting, content generation, optimisation and insight development.

Skilled at converting complex data into simple, actionable business narratives.

Strategic Growth Leadership

Ability to set strategic direction, define growth priorities and translate them into operational plans.

Experience balancing global scale with regional nuance.

Strong financial and commercial acumen, including budget stewardship, CAC discipline and payback modelling.

Proven success developing and retaining high‑performing digital teams.

Experience

15+ years in B2B SaaS growth or performance marketing.

Bachelor’s degree required; MBA a plus.

Additional Information

Hybrid model: Four days per month in office.

Location flexibility: Toronto, New York, London or Barcelona.

Starting date: ASAP.

Benefits

Friendly work environment.

Opportunity to work in a truly international atmosphere.

Base salary + variable compensation plan.

GRSP and TFSA matching program available.

Health, Wellness and Dental Benefits.

Life Insurance, Critical Illness, Accidental death, long‑term disability insurance.

Flexi‑time.

Home office allowance program.

Work from home & work from anywhere policy.

Employee referral bonus policy.

Paid employee volunteer day.

Access to online learning library.

Free virtual Yoga/Pilates.

Virtual and in‑person team building events.

Inclusive Hiring Don’t fit all the criteria but still think you’d be a good candidate? Please apply anyway to give our hiring team the opportunity to assess your skills and to learn more about what you could bring to EcoVadis. We’re interested in hiring from a diverse and skilled talent pool, regardless of professional and educational background.

Can the hiring process be adjusted to suit my needs? Yes. We welcome applications from disabled people, people with long‑term health conditions, and neurodiverse candidates. If you need any adjustments, including the provision of interview questions, please let the hiring team know.

Our team’s strength comes from everyone’s uniqueness and is founded upon mutual respect. EcoVadis commits to equity, inclusion and reducing bias in our hiring processes. EcoVadis does not accept any form of discrimination based on color, national or ethnic origin, ancestry, citizenship, religion, beliefs, age, sex, gender identity, sexual orientation, neurodiversity, disability, parental status or any other protected characteristic that makes you unique. In your application, we encourage you to remove personal information such as photographs, marital status, number of children, religion, gender, residential postal code, university graduation date, past medical or parental leave(s) taken, nationality. Instead, please state if you are legally eligible to work in the job region or country and list any degrees obtained and the study major.

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