Head of Farming, Canada

Head of Farming, Canada

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Western Union

Are you ready to lead a high-performing sales organization across Canada? Are you well-versed in the money movement industry and motivated by driving growth, strengthening partnerships, and developing strong teams? Join Western Union as the Head of Farming Sales in Canada and help shape the future of our Canadian network.

Role Responsibilities

Lead field sales teams across Canada to exceed Signing and Activation goals, leveraging market data and company reporting to optimize performance and capture market opportunities.

Manages a team of Account Executives and Territory Sales Executives, including hiring, training, performance management, and day-to-day coaching.

Develop and execute strategic plans focused on revenue and profit growth through effective team leadership, prioritization, and performance management.

Ensure compliance with regulations, codes, standards, and requirements are understood and reinforced across the team and agent network.

Oversee all channels, brands, products, account management, marketing, sales, and overall performance within Canadian DMAs, delivering on transaction volume, revenue, distribution, merchandising, and service quality targets.

Manage the Sales and Development expense budget to achieve plan.

Revenue accountability of $25M–$50M annually; oversee an agent network of approximately 2,000–5,000 locations. Partner with Product to recommend pricing and commission adjustments and with Finance to present business cases ensuring ROI.

Acquire new agents, maximize same-store sales, retain and expand key agent relationships, and reduce agent attrition.

Drive country-level sales strategy, identify network development opportunities, and recruit agents nationwide.

Lead, motivate, coach, and mentor a team of field sales to achieve and exceed sales and performance targets.

Role Requirements

Bachelor’s degree in Business, Marketing, or a related field, or equivalent combination of education and experience.

Minimum of 5 years of experience in sales or a related field; previous experience in sales management preferred.

At least 8–10 years of professional experience, including 2–3 years managing large teams.

Strong understanding of product, industry, and agent/retail operations, including business drivers and partner priorities.

Strong financial and business acumen, including profit margins, commission structures, and ROI analysis.

Ability to interpret and apply market trends and financial reporting to guide decisions and adapt actions based on changing priorities.

Strong organizational, analytical, communication, negotiation, and presentation skills.

Ability to work independently and collaboratively across functions.

Prior experience in the supermarket, mass merchandising, or check-cashing industries is preferred.

Prior money transfer or financial services experience is an asset.

Travel required approximately 40–50% within Canada.

Valid Driver’s License required for regular travel within the assigned territory.

Salary The on-target earnings range is $140,000 - $155,000 CAD per year, which includes a base salary plus a high-impact commission structure and long-term incentives that align with individual and company performance. Actual salaries will vary based on candidates’ qualifications, skills, and competencies.

Benefits

Short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms.

Healthcare, Dental, and Visioncare.

Teladoc medical Services.

Lumino Health Virtual Care.

Employee Term Life and AD&D Insurance.

Basic Critical Illness Insurance.

Short & Long Term Disability.

We are passionate about diversity. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve. We do not discriminate based on race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, following applicable laws.

Estimated Job Posting End Date: 12-29-2025. This application window is a good-faith estimate of the time that this posting will remain open. This posting will be promptly updated if the deadline is extended or the role is filled.

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