Job Description
Toronto, ON (Canada)
We are Trader, a Canadian leader in digital automotive solutions. Our flagship brands —
AutoTrader.ca, AutoSync , Dealertrack Canada and CMS
— help Canadians buy, sell, and finance vehicles with confidence.
AutoTrader.ca
is Canada’s largest automotive marketplace, with over
25 million monthly visits .
As part of
AutoScout24 group , Europe’s largest online car marketplace, we’r e shaping the future of automotive retail in Canada and beyond.
Join us on our journey as we bring together the best of Europe and North America to shape the future of automotive retail.
As a
Content Marketing and SEO Manager , you willbe responsible forthe conception, execution,andoptimization of content-led SEO initiatives across our digital platformsAutoTrader.ca andAutoHebdo.net. With a strong focus on customer-centric,high-qualitycontent, you will support the overall SEO strategy and collaborate closely with cross-functional partners to drive organic traffic growth, engagement, and conversions.
This is a full-time, permanent roleoperatingin a hybrid working model.
Location and Work Model
This role is based in Canada with hybrid work options from one of our offices:
Head Office: 405 The West Mall, Suite 110, Etobicoke, ON M9C 5J1
Toronto Office: 20 Queen Street West, 28th Floor, Toronto, ON M5H 3R3
What you'll do
Own the creation, updating, and quality assurance of automotiveadvicecontent and SEO-focusedproductpages by developing a deep understanding of customer needs, search intent, and user journeys
Brief, manage, and collaborate with external content agencies and freelance partners to ensuretimelydelivery of high-quality, SEO-optimized content aligned with quality standards
Apply a data-driven approach to topic research, content ideation, and optimization to improve engagement and performance
Leverage AI-driven content creation and optimization techniques to improve discoverability and visibility across LLMs and AI-powered platforms, ensuring content is structured, authoritative, and aligned with emerging search and AI consumption patterns
IdentifySEO/AIopportunities and conduct research for new and existing content using advancedsoftwaresuch asSemrush,SISTRIX,Ahrefs,Ryte, and similar platforms
Collaborate with international stakeholders within the AutoScout24 Group to align content initiatives across markets
Monitor trends in automotive, mobility, and car-related topics and translate insights into relevant, high-impact content
Actively contribute to and collaborate within a global content and SEO network, sharing learnings, standards, and best practices across international markets
What you'll need
Minimum 3 years of relevant professional experience in SEO, content marketing, or an online editorial environment, with exposure to AI-driven content or optimization tools considered an asset
Bachelor's degree in Marketing, Business, Journalism, Computer Science, or a related field, or equivalent practical experience
Strong knowledge of current SEO/AEObest practices and content optimization methodologies
Experience with SEO/AEOand web analytics tools such as Screaming Frog, SISTRIX, Google Analytics, or comparable platforms
Familiarity with HTML and modern content management systems
Excellent written and verbal communication skills
Strong analytical mindset with attention to detail
High motivation to learn and adapt in afast-paceddigital environment
Genuine interest in cars, mobility, and automotive industry trends, with prior knowledge considered a plus
Language Skills
Professional proficiency in English (written and spoken)
Professional proficiency in French (written and spoken)
Reporting Line
Reports to the Team Lead, Content, based at the global headquarters in Munich
What's in it for you
We understand that there is life at work and life outside of work. Here are a few benefits we all benefit from that support us to be our creative best.
Employee and Family Assistance program
Virtual wellness events
Regular internal training programs
Financial planningwith 3% matchingPension
Annual bonus structure
Compensation
The expected compensation for this position is: [80K-85K Base]
Use of Artificial Intelligence in Hiring
We use artificial intelligence (“AI”) in our hiring process, including to screen, assess, or select applicants for this position.
Vacancy Status
This job posting is for an existing vacancy.
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