Principal Product Marketing Manager, Auth0 (AI)

Overview

Principal Product Marketing Manager, Auth0 (AI) – Okta Note: This description reflects the job posting content and the responsibilities and qualifications for the role. What You’ll Be Doing

Own the technical narrative: translate identity + AI concepts (OAuth/OIDC, RAG, MCP servers, fine-grained authorization) into positioning, messaging, and competitive differentiation. Partner closely with Product and Engineering: serve as the product marketing lead who understands architecture decisions, technical roadmaps, and development requirements. Lead GTM for emerging products: design and execute launches, from Developer Preview through GA, ensuring adoption with enterprise developers and buy-in from execs. Create technical proof points: build demos, sample apps, SDK showcases, and solution briefs that prove value to builders and technical decision makers. Enable the field: arm sales, SEs, and partners with technically credible materials including battlecards, demo flows, and reference architectures. Represent Auth0 externally: speak at conferences, engage with analysts, and contribute to blogs or webinars where deep technical credibility is expected. Measure impact: define adoption, pipeline, and win-rate metrics for AI products and use data to refine strategy. What You’ll Bring

Education/Background: Bachelor’s or advanced degree in Computer Science, Engineering, or a related technical field strongly preferred. Experience: 8+ years in product marketing, product management, or related technical GTM roles in SaaS/enterprise software. Direct experience launching AI enabled products preferred. AI fluency: Knowledge of LLMs, agentic workflows, RAG architectures, and common AI developer frameworks (e.g., LangChain, LlamaIndex, GenKit). Identity/security knowledge: Familiarity with OAuth/OIDC, authorization models, and security best practices for developers. Technical storytelling: Ability to communicate complex technical concepts simply and persuasively to developers and executive buyers. Hands-on builder mindset: Comfortable with SDKs, APIs, and technical demos to validate and showcase value. Cross-functional leadership: Track record of driving GTM across Product, Engineering, Sales, and Marketing. Why Join Us

At Okta, we don’t just talk about the future—we’re building it. With Auth0 for AI Agents, we’re defining how identity powers the next wave of applications. This is your chance to shape a new product line, influence an emerging market, and set the standard for secure, trusted AI experiences. We value diversity of backgrounds and experiences, and we encourage you to apply even if you don’t meet every requirement listed. Compensation and Benefits

The OTE range for this position for candidates located in the San Francisco Bay area is between $187,000—$281,000 USD. The annual OTE range for candidates located in California, Colorado, New York and Washington is between $167,000—$251,000 USD. For Canada, the annual OTE range is between $150,000—$226,000 USD. Okta offers equity (where applicable) and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with applicable plans and policies. To learn more about our Total Rewards program please visit: rewards.okta.com/us or rewards.okta.com/can.

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Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. If reasonable accommodation is needed to complete any part of the job application, please use the accommodation request form. For more on privacy, see Okta’s Privacy Policy.

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