Director Marketing Events and Experience - 12 month contract

## Director Marketing Events and Experience - 12 month contractWoodbine Entertainment is looking for a 12-month Maternity LeaveReporting to the Vice President of Brand, Content & Live Experience, the Director Brand and Live Experience will lead and inspire a high-performing team to execute customer-centric strategies for onsite wagering, live horse racing events, and the overall guest experience at both racetracks.

replacement for the Director of Brand and Live Experience.

the guest experience This role oversees a team of 10, with 4 direct reports comprised of the Brand, Live Experiences, Creative Services (in-house agency), and digital web & email teams. Ensure exceptional guest experience, strong wagering engagement, and sponsor fulfillment **Integrated Brand, Marketing & Promotion Strategy*** Lead integrated marketing efforts promoting racing, events, and hospitality* Direct Creative, Digital, Web, Email, and CRM teams to deliver measurable revenue growth* Elevate horse racing and Woodbine’s facilities as premium entertainment destinations**Team Leadership & Operational Excellence*** Set clear priorities, allocate resources, and ensure timely, high-quality execution* Foster collaboration, accountability, and a strong performance culture**Stakeholder Alignment, Sponsorship & Governance*** Deliver against sponsorship commitments through integrated onsite and marketing execution* Partner cross-functionally with Racing, Wagering, Hospitality, and Operations teams* Provide clear reporting, risk management, and executive updates**Qualifications*** 10+ years of experience in event management, planning & execution, preferably in sports & entertainment* University or college degree/diploma in Business Administration, Marketing, Sponsorships or related fields* Expert understanding of marketing strategy* Expert understanding of promotion and advertising – both media and creative* Demonstrated ability to bring cross-functional groups together, set objectives and achieve goals without direct reporting authority* Advanced understanding of budgeting, financial management and resource allocation* Advanced organizational skills to manage varying demands, time constraints and direct reports* Advanced negotiation skills for negotiating external supplier contracts* Experience in the horse racing industry is very helpful to the success of the role* Experience in a fast-paced, complex environmentReason for vacancy: ReplacementSalary range: $120,000 to $130,000 per yearLead, coach, and manage a high-performing team across Brand, Live Experience, Creative, and Digital #J-18808-Ljbffr