Director, Everyday Co-brand Cards

Job Description What is the opportunity?

RBC Cards is one of the leading credit card businesses in Canada and is a strong contributor to Canadian Banking’s revenues and profits. The business has grown tremendously in the last five years, driven by our strong suite of Credit Card products and innovative marketing efforts.

In this role, you will be accountable for the strategy, execution and delivery in support of RBC’s Everyday Cobrand Cards product portfolio with one of our strategic partners. You will synthesize and execute strategies across multiple channels: digital, in-store, and partner-owned – to drive high-quality new accounts and deliver strong program performance. You will own the overall financial goals of the business and lead the development and implementation of strategic initiatives. You will manage both internal and external strategic relationships with the goal of delivering superior partnership and P&L / Product management enabling RBC to meet and exceed business drivers and annual profitability objectives.

What will you do?

P&L management for the Everyday Cobrand Cards responsible for strategy, forecasting, product features and development, promotion, pricing and process enhancements for revenue optimization.

Responsible for product management including planning, creating business cases, setting growth objectives and managing key revenue drivers.

Responsible for acquisition strategy development and execution. The incumbent will need to recognize trends, determine strategy effectiveness, and provide recommendations for further enhancements.

You will lead financial forecasting & reporting, and the development of strategies that will grow RBC’s market share in this segment.

Responsible for overall positioning and branding of the portfolio as well as the management of the go-to-market strategy.

Identify performance trends and recommend initiatives to increase competitiveness.

Continuously monitor performance and deliver results at the monthly and quarterly forums with business insights to assess performance.

What do you need to succeed? Must have:

Experience:

7+ years in Product Management and understanding of key credit card business drivers with strong financial analysis skills is a must.

Collaboration:

ability to lead cross-functional teams and partner across RBC & external partners to deliver results.

Complex Problem Solving:

ability to breakdown complex challenges, identify potential solutions and make swift decisions.

Innovative Thinking –

ability to conceptualize bold innovations that will create a competitive advantage for RBC Everyday Co-brand Credit cards business team and conviction to champion the right innovations across the organization by having strong client focus.

Zoom In and Zoom Out:

ability to dive into the details when necessary while also able to elevate strategic thinking and communication.

Strong Storytelling Capabilities –

understand how to impact and influence both internally at RBC and with external partners by making compelling slide decks, telling stories with data, and elevating messages for executive audiences.

Nice to have:

Partner management and negotiation experience

Experience in go-to-market initiatives

Awareness of retail landscape in Canada

What’s in it for you?

Ability to make a difference and lasting impact

Work in a dynamic, collaborative, progressive, and high-performing team

Opportunities to do challenging work

Job Skills Business Drivers, Financial Analysis, Product Management

Additional Job Details Address:

RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO

City:

Toronto

Country:

Canada

Work hours/week:

37.5

Employment Type:

Full time

Platform:

PERSONAL & COMMERCIAL BANKING

Job Type:

Regular

Pay Type:

Salaried

Posted Date:

2025-12-03

Application Deadline:

2026-01-10

Note:

Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Inclusion and Equal Opportunity Employment At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

#J-18808-Ljbffr