Media Director, Investment

Overview Critical Mass is hiring a Media Director, Investment to join our growing team.

As the Media Director, you will drive the strategic use of media to impact our client’s business performance, lead a team of dedicated professionals, oversee omnichannel media strategies, and leverage expertise in B2B investment planning and buying to deliver exceptional results across paid search, social, programmatic, display, content syndication, video/YouTube, and more.

Responsibilities

Act as a media expert for internal team’s consultation

Design and share search POVs and case studies across the business and develop cross-discipline communication planning and drive synergy with Paid Social, Programmatic, Display, Content Syndication, etc.

Engage with planning team and clients to build a strong understanding of their needs and how they can best utilize search media for their competitive advantage

Establish and maintain strong partnerships with relevant media partners in the media ecosystem (i.e. Google, Reddit, LinkedIn, Facebook, etc.)

Oversee and provide guidance on long term strategic plans respective of the client’s business goals including but not limited to annual and quarterly planning, QBRs and EOC reports

Oversee and contribute to in person meetings on a monthly/quarterly basis to build and maintain a deep-rooted partnership driving excitement for paid search opportunities

Uncover/understand objectives, challenges and needs by performing regular client needs assessments, check‑ins, and interfacing regularly with senior level

Stay abreast of and disseminate relevant industry trends to keep the brand atop of the latest paid search opportunities

Manage and lead and grow a team search professional varying in roles and responsibilities

Allocate resources to allow for both meeting the client's current needs but also investing and focusing efforts for future growth

Facilitate communication and process between team and internal as well as external stakeholders to collectively attain client objectives

Act as the main point of escalation for the internal and external teams to quickly troubleshoot questions, concerns, or challenges

Participate in weekly team meetings to provide insight into leadership viewpoints, client priorities and industry trend updates

Analytically extract insight/actions from data and relate the “story” back to planning team/client’s business goals

Lead search innovation and vision- regarding new products and enhancements

Identify and test new channels and products, highlighting results and sharing across organization and with external clients

Negotiate partnership opportunities on behalf of the client to ensure the most value for the respective investment

Partner with publishers to influence roadmap and future product rollouts on respective of client business goals

Qualifications

Proven experience in omnichannel media execution and buying, preferably in B2B or tech sectors

Expertise in video, display, YouTube, Amazon, OOH, and other relevant channels

Established relationships with media partners in the media ecosystem (i.e. Reddit, Facebook, Amazon, LinkedIn, etc.)

Demonstrated team management and leadership experience, including mentoring and performance oversight

Strong analytical skills with the ability to interpret campaign data and optimize for ROI

Excellent communication and stakeholder management skills

Experience managing media budgets and delivering campaigns on time and on budget

What We Offer

Global maternity and parental leave

Competitive benefits packages

Vacation, compassionate leave, personal/sick days, and flex days

Access to online services for families and new parents

Early Dismissal Fridays (off at 3:00 PM local time every Friday)

13 affinity groups

Internal learning and development programs

Enterprise-wide employee discounts

Salary $135,000—$160,000 CAD

EEO Statement Critical Mass is an equal opportunity employer.

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