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Director, Avion Rewards Product & Client Experience (20-month Contract)

📍 Toronto, Canada

Business RBC

Job Description

Job Description Avion Rewards is Canada's leading proprietary loyalty program recognized with multiple international awards. Client experience across offline and online service touchpoints is a key pillar within Avion Rewards and underpins RBC's industry‑leading premium travel credit card portfolio.

As the program expands with enhanced focus on travel verticals—including car rentals, hotel accommodations, and related services—there is significant opportunity to elevate these offerings. The successful candidate will execute the Avion Rewards Client Service Strategy, lead specific travel verticals to drive growth and engagement, and maintain competitiveness of RBC's premium travel cards portfolio. This includes end‑to‑end service experience optimization, AI service strategy development, and serving as the key strategic lead on strategy articulation.

What will you do?

Lead cross‑functional teams to define service roadmaps integrating offline and online touchpoints with seamless client journeys; define and lead all work related to new offline models and assessments

Own specific travel verticals (car, hotel, and related services) to enhance product quality and competitive positioning

Develop and execute AI service strategy, including intelligent service tools and virtual assistants to enhance client engagement

Design end‑to‑end service lifecycle from ideation through implementation, testing, launch, and ongoing optimization

Serve as primary lead for developing and presenting strategy decks to executive leadership, communicating service vision, AI roadmap, business cases, and performance metrics

Analyze market trends and emerging technologies to identify service innovation opportunities across digital and human‑centered delivery

Develop service specifications and prioritize enhancements based on business value, client impact, and alignment with Cards and Loyalty goals

Facilitate agile service development, ensuring collaboration among service teams, technology partners, and business units

Explore new service delivery models and AI applications to identify client needs and competitive opportunities

Manage key external partner relationships and technology vendors focused on service platforms and AI solutions

Oversee P & L management, tracking KPIs across service efficiency, client satisfaction, and channel performance

Support quarterly and annual business reviews and strategic planning processes

What do you need to succeed? Must have:

Proven cross‑functional leadership executing complex service or digital transformation projects

Strategic mindset with ability to balance high‑level thinking and detailed problem solving

Agile operating approach in fast‑paced environments

Strong experience developing strategy decks and executive presentations

Balance of technical knowledge (AI/digital), business acumen, and customer‑first mindset

Strong stakeholder management across internal and external partners

Minimum 5 years in service strategy, customer experience, loyalty, consulting, or related fields

Proven ability to influence across peers and executives through well‑articulated strategies

Demonstrated KPI‑driven management

Nice to have:

Experience designing and implementing multi‑channel service strategies

Prior experience in the credit cards, loyalty space or travel industry

Financial modeling and analysis capabilities

AI/ML application experience

MBA degree

What’s in it for you? We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

Ability to make a difference and lasting impact

Work in a dynamic, collaborative, progressive, and high‑performing team

Opportunities to do challenging work

Job Skills Engineering – MFG, Manufacturing, Operational Delivery, Performance Management (PM), Product Development Lifecycle, Product Manufacturing, Product Services, Product Testing, Quality Management, Team Management, Technical Sales

Additional Job Details Address:

RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO

City:

Toronto

Country:

Canada

Work hours/week:

37.5

Employment Type:

Full time

Platform:

PERSONAL & COMMERCIAL BANKING

Job Type:

Contract (Fixed Term)

Pay Type:

Salaried

Posted Date:

2026‑02‑18

Application Deadline:

2026‑03‑05

Note:

Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Inclusion and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

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RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.

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Job Details

Posted Date: February 21, 2026
Job Type: Business
Location: Toronto, Canada
Company: RBC

Ready to Apply?

Don't miss this opportunity! Apply now and join our team.