Marketing Automation Manager

Peninsula is the global leader in HR and Health & Safety consultancy and software, supporting over 140,000 businesses worldwide. With more than 40 years of experience and offices across Canada, the UK, Australia, and New Zealand, we help business owners stay compliant, protect their people, and grow with confidence.

In Canada, our growth has been nothing short of exceptional. In just 8 years, Peninsula Canada has become the leading provider of HR & OHS solutions, now supporting over 6,500 Canadian businesses nationwide. We are also proud to be Great Place To Work® Certified, reflecting our commitment to our people, culture, and career development.

Job Purpose This role provides the opportunity to own and scale HubSpot-driven marketing automation across acquisition, nurture, webinar, onboarding and retention initiatives. You will drive measurable pipeline growth through lifecycle automation, CRM integration, API connectivity, and performance optimization.

This is an office-based role. Compensation Range: $80,000 - $100,000 dependent on experience. This is an existing vacancy.

Job Overview The Marketing Automation Manager will lead the strategy and hands‑on execution of HubSpot initiatives across Marketing Hub, Content Hub, Service Hub, and Data Hub. This includes campaign builds, asset management, lifecycle automation, Salesforce integration, API integrations, reporting, and continuous optimization to support revenue growth.

This role requires strong cross‑functional collaboration to bring automation ideas to life across Marketing, Sales, Service, and Executive stakeholders.

Day-to-Day Duties and Responsibilities

Own and manage HubSpot automation across email nurtures, webinars, gated content, events, paid channels and onboarding journeys.

Partner with Marketing, Sales, Service and Executive stakeholders to translate business objectives into scalable automation programs.

Lead end-to-end campaign execution including structure, asset creation (emails, landing pages, forms, dynamic content), tracking configuration, UTM governance and attribution mapping.

Build and optimize workflows, lead scoring models, lifecycle stage automation, and re‑engagement programs.

Leverage Data Hub for data governance, advanced segmentation and reporting enhancements.

Manage HubSpot–Salesforce integration, ensuring clean bidirectional sync, attribution accuracy and strong sales visibility.

Implement and manage API integrations with third‑party platforms (e.g., webinar tools, chatbots, personalization tools) to ensure seamless data flow.

Conduct A/B testing and performance optimization to improve engagement, conversion rates and pipeline contribution.

Build dashboards and reporting frameworks to track funnel progression, webinar performance and ROI.

Maintain high data hygiene standards including deduplication, property governance and tracking consistency.

What You Bring to the Team

3+ years’ experience in marketing automation within a B2B environment.

Hands‑on experience with HubSpot Marketing Hub, Content Hub, Data Hub and Service Hub.

Experience integrating HubSpot with Salesforce CRM and external tools (e.g., GoToWebinar, chatbots, personalization platforms).

Strong experience in campaign setup, tracking, attribution modeling and performance reporting.

Experience implementing API integrations and managing third‑party connectivity.

Strong analytical mindset with the ability to optimize based on performance data.

Highly organized, self‑motivated and comfortable managing multiple concurrent projects.

Experience integrating LLMs such as ChatGPT or Gemini with HubSpot is a plus.

Why Work for Peninsula?

Clear career development and progression plan.

Employee Assistance Program (EAP).

RRSP matching program.

15 days paid vacation + statutory holidays.

Extra day off for your birthday.

Supportive leadership and a Great Place To Work® Certified culture.

Ready to Take the Next Step? If you’re ambitious, competitive and ready to build a highly rewarding sales career with a global market leader, we want to hear from you.

Apply now and become part of Peninsula Canada’s exciting growth journey.

Peninsula Canada is committed to creating an inclusive and accessible workplace. We welcome applications from all qualified individuals and will provide reasonable accommodations throughout the recruitment and selection process. If you require accommodation at any stage of the application process, please let us know and we will work with you to meet your needs.

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