Head of Marketing

About Durable: Durable builds technology that makes business ownership frictionless.

We believe in a world where everyone is a business owner. Whether it's a full-time, part-time, or side hustle - we want to make it frictionless to start and operate a business. Over 3 million business owners have launched with Durable.

We are generating significant revenue, well-funded by Silicon Valley investors, and growing extremely fast. Our vision is much bigger, and we're looking for incredible people to join our team and make an impact.

About the role: We’re hiring a

Head of Marketing

to build Durable’s marketing engine end-to-end. You’ll sit on the leadership team and own growth, brand marketing and product marketing, from first touch to paid conversion to long-term retention. Our product team is in the top percentile of shipping velocity, our GTM team must match that energy.

This is not a typical exec role. You will ship, test, break, and rebuild things yourself.

If you prefer decks, long planning cycles, or delegating before doing, this role will frustrate you.

You’ll work inside the product as much as around it: shaping positioning, onboarding, lifecycle, pricing moments, and upgrade paths. You’ll run fast, scrappy experiments across acquisition and activation, start programs based on what’s working right now at modern PLG and AI-native companies, and turn signal into repeatable playbooks without waiting for perfect data or layers of approvals. You will ship prototypes and production level apps.

You’ll lead a small, high-leverage team across brand and product marketing, lifecycle, GEO, and social, but you’ll stay hands-on. Expect to write copy, launch tests, dig into analytics, and use AI tools to move faster than teams 10x your size.

Our ideal candidate has scaled an early stage startup (revenue) by orders of magnitude, enjoys shipping weekly, killing bad ideas quickly, and is an owner. We also love former founders.

This is a hybrid role based in Vancouver. We are in-office twice per week on Mondays and Thursdays.

What you'll do: Build product-led growth

Build an AI-native marketing engine

Own core positioning and messaging

Partner tightly with product to shape onboarding, activation flows, pricing, and upgrade paths

Define ICPs and jobs-to-be-done, then turn them into in-product and lifecycle experiments

Make the product do more of the selling over time

Build brand marketing as a growth engine

Establish Durable as the default AI business platform for independent entrepreneurs

Make Durable a top-of-mind AI tool through PR and founder-led storytelling

Build scalable acquisition channels across paid, SEO/GEO, organic social, and partnerships

Tie brand directly to signups, conversion, retention, and revenue

Own revenue and growth like an operator

Own acquisition, activation, retention, and marketing-driven revenue outcomes

Run a high-tempo experimentation engine across paid, organic, lifecycle, and product surfaces

Manage CAC, LTV, conversion rates, and payback with a bias toward ROI, not optics

Manage the marketing budget, headcount, and be ruthless about tracking the numbers that matter

Lead a lean team

Build and lead a small team that punches above its weight

Set clear priorities and move fast with imperfect information

Collaborate deeply with Product, Customer Success, and leadership

What you'll bring:

You’ve built or rebuilt a marketing function at a high-growth company with

You’re an ideator at heart: you generate and ship new growth and brand ideas without needing permission, process, or polish

You’ve shipped product marketing: positioning, onboarding, lifecycle, pricing, and upgrades

You’ve driven real growth in scrappy environments with minimal structure

You’ve personally run experiments, no hiding behind agencies or giant teams

You bring strong performance marketing fundamentals and know how to scale spend responsibly

You’re fluent in modern analytics tools (PostHog, GA4, etc.)

You have high agency, strong judgment, and a bias to action

You are quality obsessed and have a knack for pushing your team to deliver excellent work (over volume, always)

You have used AI for marketing far beyond ChatGPT

Bonus : you have started a business or side gig and want to do it again

Who we want to work with

High agency: you deliver results even when the path forward isn’t clearly defined

Energizing: you elevate the team’s speed, performance, and morale

Ambitious: you continuously raise the bar

Obsessive: you dig deep into the weeds of your craft

AI-native: you build systems over doing tasks, and are ahead of the mainstream usage

Team player: you lift up others around you

Success in this role looks like

Acquisition, activation, and revenue grow quarter over quarter

CAC down, LTV up

Marketing runs on clear experiments and repeatable playbooks

Durable is a category-defining AI product

Why join us? At Durable, we’re committed to creating an environment where you can thrive. Here’s what you can look forward to:

Hybrid work at Gastown HQ : Our well-stocked Vancouver office offers stunning views of the North Shore, and while we value in-person collaboration, you're free to work from home when you need to. Mondays and Thursdays are our in-office anchor days.

Comprehensive benefits : Health and dental coverage to support your well-being.

Home office stipend : Receive a stipend to create a comfortable and productive workspace.

Professional development : We support your growth with opportunities like conferences, courses, and speaking engagements.

Team events : Connect with your colleagues through retreats and team-building activities.

Equipment : Start strong with a company-provided laptop and the tools you need to succeed.

Location:

This role will be hybrid, based in Vancouver.

Compensation: Base salary range $200,000-275,000 CAD, plus equity. This range is based on Vancouver, BC. Actual compensation is determined on a case-by-case basis and takes into account experience level and skillset.

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