Senior Business Marketing Lead, Mid-Market Services

Senior Business Marketing Lead, Mid-Market Services Toronto, Canada

Reddit is a community of communities. It’s built on shared interests, passion, and trust, and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 116 million daily active unique visitors, Reddit is one of the internet’s largest sources of information. For more information, visit www.redditinc.com.

Our Audience Marketing team is hiring a Senior Lead position to lead marketing for our Mid-Market team, first as an individual contributor and then to build a small team of marketers focused on Reddit's mid‑market business. The role begins with support for all mid‑market accounts in goods and ecommerce, services, and app install, and then becomes the primary contact for the Good team after expansion. This role will be responsible for aligning with sales, product marketing, and insights to create data‑backed business narratives and marketing materials to raise awareness and drive adoption of Reddit’s advertising solutions among advertisers.

Excellent communication and project management skills, a track record of creating marketing content and sales collateral that drives results, and strong analytical skills are essential. The candidate must demonstrate the ability to partner effectively with Sales teams to co‑create the roadmap for success and collaborate with cross‑functional teams and stakeholders to find solutions and scale marketing messages. Significant experience crafting and successfully executing a multi‑channel go‑to‑market campaign is required.

Please note that this role is required to work in person from our Toronto office 1–2 days per week. Responsibilities

Lead marketing strategy for Midmarket across our Goods, Services, and App Install businesses, including identifying opportunities for scaled marketing programs, key industry events, and new narratives/content to bring our Reddit for Business message, solutions, and products to market

Partner with Sales to create solutions that address customer challenges and turn them into opportunities via insightful content that drives results

Leverage data/insights from the insights team and from self‑service tools to tell the story

Partner effectively with cross‑functional teams to develop content and ensure Reddit for Business messaging is integrated, actionable, and consistent

Work both as a player and a coach with expansion to management opportunities, but still maintaining expertise in the Goods space

Contribute to the broader business marketing roadmap and collaborate with marketing peers to support campaigns targeted to current and prospective advertisers

Create compelling marketing content that supports the Reddit for Business roadmap and maintains brand voice and style

Develop sales collateral, including vertical narratives, presentations, pitch decks, playbooks, and other materials to support business growth

Write marketing content for organic and paid media, webinars, blog posts, industry events, and whitepapers

Evaluate and report on content and campaign metrics and iterate based on results

Qualifications

10+ years of B2B marketing experience, preferably with Mid‑Market, and a strong track record partnering with Ad Sales to create executive‑level collateral

Management experience, focused on mid‑market and scaled marketing

Experience leading GTM strategy in the US and deep knowledge of digital/social media marketing

Proven ability to develop impactful B2B content across organic and paid channels, with proficiency in analytics tools like GlobalWebIndex and Comscore

Reddit is proud to be an equal opportunity employer, and is committed to building a workforce representative of the diverse communities we serve. Reddit is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If, due to a disability, you need an accommodation during the interview process, please let your recruiter know.

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