Chief Commercial Officer

Victoria Newitt Recruitment Inc has been retained by Sunrise Farms to search for a Chief Commercial Officer,

Position Title: Chief Commercial Officer (CCO) Reports To: CEO Location: Sunrise Farms Head Office, Surrey, BC

About Sunrise Farms: Sunrise Farms is a group of companies that has grown from an initial focus in the poultry industry including hatchery operations; poultry farming; primary processing (Sunrise Poultry Processors Ltd.); and further processing (Grand River Foods Ltd.); to distribution of other protein products across Canada. Their humble start was in 1983 with one small processing facility in Surrey, British Columbia. They have now grown to serve a broad range of customers, both domestically and internationally. Sunrise Farms remains Canadian family owned, producing quality food products from processing plants located in British Columbia, Alberta, Manitoba and Ontario. From their hatcheries to their “ready to eat” state of the art cooking facilities they service customers in the retail, food service and industrial sectors. They are proud of their support of the Canadian farm as well as their investment in the latest equipment and technologies at their facilities across Canada.

Position Summary: The CCO is a member of the Executive Leadership Team (ELT). Reporting to the CEO, they will work collaboratively with the ELT on strategic planning and be responsible for the execution of the strategic plan within the sales function. They will be responsible for the entire sales function at Sunrise, which has team members in Surrey, Calgary, Lethbridge, Winipeg, Cambridge, and Mississauga. The CCO will stay on top of market conditions, liaise with customers to understand their needs based on our current product offerings, and lead the creation, development, and marketing of new products from ideation to sale.

Position Responsibilities:

Develop and implement comprehensive sales strategies to drive revenue growth and achieve sales targets

Oversee the entire sales network, including managing and mentoring the sales team to ensure high performance and goal achievement

Analyze sales data and market trends to identify opportunities for growth and improvement

Establish and maintain strong relationships with key clients, partners, and stakeholders

Work closely with operations to develop sales and operations plans to optimize customer satisfaction and growth opportunities

Ensure that pricing strategies are competitive with market conditions and trends

Stay current with market conditions, trends, and competitor activities to inform strategic decisions

Monitor and report on sales performance, providing insights and recommendations to the executive team

Ensure the company's commercial policies and practices are adhered to and aligned with the overall business strategy

Drive continuous improvement in sales processes and customer engagement strategies

Lead the ideation, development, and launch of new products, ensuring alignment with market trends and customer needs

Collaborate with marketing, advertising, and branding specialists to create and execute effective marketing campaigns, building the company’s branding capabilities

Represent the company at industry and customer events, conferences, and trade shows

Assist department managers with performance issues within their teams

Required Skills, Experience and Knowledge:

Bachelor's degree in Business Administration, Marketing, or a related field; MBA preferred

Well seasoned professional with minimum 10+ years experience in a senior sales or commercial leadership role, preferably within the food industry

Strong understanding of sales and marketing principles, with a track record of driving revenue growth

Excellent leadership and team management skills, with the ability to inspire and motivate a high-performing sales team

Results driven, with a track record of delivering results even when working under pressure

Analytical mindset with the ability to interpret sales data and market trends to make informed decisionsCreative and strategic thinker with the ability to develop innovative solutions to drive business growth

Strong organizational and project management skills, with the ability to manage multiple priorities and deadlines

Exceptional communication and interpersonal skills, with the ability to build and maintain relationships with key stakeholders

Compensation: The range offered for this position is: $300,000 – $350,000 annually, plus annual bonus and LTI.

Compensation offered within this range is based on factors unique to each candidate, including skills, qualifications, experience and credentials.

If this position suits your skills and experience, we want to talk to you!

Please apply by submitting your resume and a covering letter outlining why you are a suitable candidate for this exciting role.

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