Senior Product Engineer - CGAI Unreal Engine

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Senior Product Engineer - CGAI Unreal Engine

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Critical Mass .

Overview As a Senior Product Engineer on the CGAI team and an expert in AI-driven production workflows, you are responsible for following and precisely articulating creative objectives and art direction within the team. You are a hands‑on leader in executing creative ideas, mastering and managing production pathways across both 3D and complex AI pipelines. This includes deploying advanced, node‑based AI workflows to achieve high levels of photorealism and creative control. You will collaborate with Lead Product Engineers, creatives and clients to shape initial concepts and ideas. This involves leading the advanced generative AI exploration, including iterative prompting and complex image and video generation strategies, to ensure creative and client objectives are met. You are a key member contributing live during real‑time 3D and AI production sessions.

Career Development Guided by a dedicated mentor within the CGAI team, your career development will center around practical applications of 3D and AI creative strategies, active engagement in creative reviews and opportunities for leadership in 3D and AI‑assisted production.

Role Description Senior Product Engineer is at the heart of turning complex creative ideas into amazing 3D and AI visuals. Your expertise in various platforms and extensive knowledge of 3D visual development and generative AI integration capabilities allow you to build high‑fidelity, photo‑real 3D and AI visuals for our clients. You’re also crucial in conceiving new concepts and bringing them to life, using the full spectrum of 3D and AI tools to set higher standards for our work and production efficiency.

Responsibilities

Intake and process complex CAD and/or FBX files for final use in Unreal Engine and AI

Import and verify 3D model and textures

Identify and correct geometry and texture mapping issues

Assign and optimize textures in multiple lighting scenarios

Manage vehicle model variations and material library

Render high‑quality, photo‑real prototypes and fidelity samples for use in AI training

Drive the execution of complex Full AI‑Generated and AI‑Assisted 3D production and master advanced iterative creative prompting and node‑based workflows

Mentor junior team in the use of AI tools and best practices, including AI in/out painting and strategic prompting

Conduct initial AI stability and quality reviews, ensuring all content (AI‑generated or 3D) meets standards for photorealism, brand fit, and 100% pixel‑perfection on product‑correct elements

Blueprint complex node‑based AI still and animation workflows

Prompt, model, texture and animate templated elements in 3D and AI

Prompt custom medium‑large scale AI environments

Ideate, plan and execute AI‑assisted vehicle, environment, people and camera templates

Setup and animate weather and lighting inside 3D and AI scenes

Place and animate virtual 3D and AI cameras

Animate and blueprint 3D and AI models

Integrate AI production processes in building environments, sets and generating dynamic elements (people, camera paths)

Continuously optimize all 3D and AI workflow tracks and implement learnings

Actively contribute during design review and creative ideation sessions

Estimate level of effort for yourself and your team members

Participate in Real‑Time Virtual Production sessions with creatives

Qualifications

1+ years of experience with Generative AI prompting for image and video creation

2+ years of experience in senior role

3+ years of experience in automotive advertising

4+ years hands‑on experience with 3D software and real‑time game engines

Demonstrable experience in setting strategy and leading teams in generative AI, particularly for CGAI workflows

Strong understanding of AI governance, ethics, social responsibility, cultural sensitivity, and the challenges of maintaining brand integrity in the age of AI

Experience with film, real‑time development and virtual production

Proficiency in post‑production, VFX and high‑end rendering pipelines

In‑depth knowledge of the latest 3D, Unreal Engine and AI best practices

Experience with pipeline management, data management and asset tracking software

Emerging leadership and team building skills

You Have

Exceptional aesthetic judgment

A highly detail‑oriented approach

An organized quality evaluation process

Proficiency in creating clean, optimized, and well‑organized 3D models and AI nodes

A positive attitude towards learning, sharing, and collaborative teamwork

An understanding of delivery specs and exporting standards

Passion for automotive, animation, gaming, VR and AI

Expertise in AI governance and quality control

The ability to audit AI content for brand fit, cultural sensitivity, and product correctness

The ability to motivate and guide a team

The ability to multitask effectively

Strong problem‑solving skills

What We Offer

Global maternity and parental leave

Competitive benefits packages

25 days holiday, compassionate leave, personal/sick days, and flex days

Access to online services for families and new parents

13 affinity groups

Internal learning and development programs

Enterprise‑wide employee discounts

Our new hires & employees are the future of our organisation, and we want to set you up for long‑term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.

Critical Mass is an equal opportunity employer.

If an U.S. based candidate, see https://www.consumer.ftc.gov/articles/job-scams#avoid.

If Canada based candidate, see https://www.canada.ca/en/services/finance/consumer-affairs.html.

If U.K. based candidate, see https://www.gov.uk/consumer-protection-rights.

If Costa Rica based candidate, see https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx.

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