Talent Brand Creative & Campaigns Lead

Dropbox is a Virtual First company. For this role, we are currently only authorized to hire candidates from the following provinces: Alberta, British Columbia, Ontario, and Saskatchewan.

Role Description The Talent Brand team helps people see Dropbox as more than a place to work. It’s a place where creativity, community, and impact come together. We tell the stories that attract the people who will shape the future of distributed, AI‑first work.

As Dropbox accelerates its transformation into an AI‑first company, storytelling has never been more important. Talent Brand Creative & Campaigns leads the narrative bringing the Dropbox Talent Brand to life through campaigns, content, and employee advocacy.

As the Talent Brand Creative & Campaigns Lead, you will source and develop the stories, campaigns, and creative expressions that deepen emotional connection to Dropbox, as an employer. Leveraging AI technology and in partnership with agency partners, you’ll shape end‑to‑end content strategy, lead social creative development, and create global and localized campaigns that resonate with key talent audiences.

You’ll also serve as our Poland market lead, a market with a thriving Dropbox hub, tailoring creative and campaign activation to local needs and cultural context.

You’ll collaborate closely with Talent Brand teammates in Brand & Insights, to ground creative direction in data, and Experiential Activation, to amplify and extend event‑based storytelling.

Responsibilities

Lead creative direction and content strategy across global and localized Talent Brand campaigns.

Create social content (copy, scripts, visual direction) and guide stakeholder alignment and approvals, alongside Talent Brand & Insights.

Lead the full storytelling pipeline from ideation to narrative architecture to creative asset development.

Own the strategy, design and ongoing management of the employee advocacy program (e.g., DSMN8), empowering employees to share authentic, on‑brand stories.

Shape the Talent Community engagement strategy, including newsletters, storytelling series, updates, and distribution.

Partner with Brand & Insights to ensure creative is insight‑backed, consistent with the Employer Value Proposition, and optimized for performance.

Partner with Experiential Activation to plan pre‑, during‑, and post‑event content capture, storytelling, and amplification.

Lead Poland market strategy, in partnership with International Recruiting and local market teams, ensuring localized creative, campaigns, and activations are culturally relevant and high‑impact.

Ensure narrative consistency across channels including social, career site content (produced in partnership with Brand & Insights), events, and internal channels.

Manage creative workflows and agencies, ensuring efficiency, quality, and alignment with Dropbox brand guidelines.

Prepare for AI‑enabled creative scale by establishing modular and automated creative systems.

Requirements

At least 6 years experience in creative strategy, content development, campaign production, and/or brand storytelling.

Strong writing, concepting, and narrative development skills.

Experience building social media content for brand storytelling, including short‑form, visual, and multimedia content.

Experience developing integrated campaigns and/or multi‑channel narratives.

Ability to manage multiple stakeholders, creative workflows, and review cycles.

Collaborative mindset and comfort partnering with key stakeholders and teams.

Clear communication and ability to pitch creative ideas to diverse audiences.

Data‑aware approach to creativity and comfort using insights to refine direction and measure impact.

Comfort in applying HR as a Product thinking to creative operations and campaign planning.

Demonstrated experience using AI tools for creative ideation, content creation, or workflow acceleration.

Preferred Qualifications

Experience directing video, photography, or social‑first content.

Familiarity with employee advocacy platforms (e.g., DSMN8).

Experience localizing content for international markets.

Interest in emerging AI creative tools and automated content workflows.

Compensation Canada Pay Range

$128,400—$173,700 CAD

The range listed above is the expected annual salary/OTE (On‑Target Earnings) for this role, subject to change.

Salary/OTE is just one component of Dropbox’s total rewards package. All regular employees are also eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs).

Company Description Read more about our benefits here.

Dropbox isn’t just a workplace—it’s a living lab for designing a more enlightened way of working. We’re a global community of bold visionaries and resourceful doers shaping the future of Dropbox and, in turn, the future of work. Our Virtual First model combines the autonomy of a distributed workplace with the power of human connection, creating space for meaningful work and lasting relationships. With a startup mindset and enterprise‑level opportunities, we expect Dropbox employees to think critically, stay curious, and use modern tools, including AI, to improve how work gets done. Here, you can be who you are and grow into who you’re meant to be. You own your impact, helping make work more intuitive, joyful, and human for yourself and hundreds of millions of people worldwide. If you’re ready to push boundaries and challenge yourself, Dropbox is ready for you.

Team Description The Dropbox People Team is designing a workplace where every Dropbox employee can thrive. We take a human‑centered, HR as a Product approach—treating programs like well‑designed products shaped by employee and candidate needs, informed by data, and backed by actionable insights. Our team continuously innovates to attract, develop, and retain world‑class talent while building a culture of experimentation, craft, and community. From fostering connection in our Virtual First model to scaling HR systems and offering personalized learning tools and experiences, our work evolves to support the growth and needs of our people. We think big, act fast, and adapt with agility—grounded in outcomes, empathy, and clear communication.

Virtual First Dropbox’s Virtual First way of working is designed to help people do their best work with flexibility, autonomy, and connection. Day to day, teams work remotely with nonlinear schedules and core collaboration hours that support deep focus and individual working styles. We prioritize asynchronous communication to improve clarity, respect deep work time, and reduce unnecessary meetings. While remote work is the primary experience for our employees, we also prioritize intentional, in‑person connection. We bring teams together through regular team gatherings, on-demand workspaces, and Dropbox Neighborhood events in order to strengthen team cohesion, foster creativity, and enhance momentum. Virtual First is built to provide the same access to opportunity, growth, and impact for everyone, regardless of location.

This role requires travel to offsites and various other team gatherings (approximately 5-10% of the year or 2-3 days per quarter). We provide advance notice when possible and encourage candidates to discuss any accommodation needs during the interview process.

Dropbox supports responsible use of AI for preparation, but misrepresentation of skills or experience is not permitted. See our AI Principles.

Dropbox is an equal opportunity employer. We are a welcoming place for everyone, and we do our best to make sure all people feel supported and connected at work.

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