Marketing Automation Developer [Braze]

EXL is seeking a skilled Marketing Automation Developer to join our sports analytics team. You’ll be responsible for the creation of complex campaigns & journeys in Braze, and maintaining required attributes and segments. You’ll also be implementing Liquid logic across email, push, and in-app messages to drive customer engagement and retention, working closely with marketing and product teams to deliver dynamic, data‑driven communications.

Responsibilities

Build and optimize multi‑channel Braze campaigns and automated journeys using Canvas & Liquid logic.

Develop responsive, scalable email and message templates using HTML/CSS & dynamic personalization.

Manage customer attributes, events, and segmentation to support precise targeting & lifecycle programs.

Troubleshoot and resolve issues related to Liquid logic, data integration, and message rendering.

Analyze campaign performance and apply insights to improve personalization and segmentation.

Collaborate with lifecycle marketing, product, and engineering teams to support campaign execution.

Qualifications Required Qualifications

5 plus years of experience in email or lifecycle marketing development.

Hands‑on experience with Braze or similar platforms (e.g., Eloqua, Adobe).

Experience with Braze features like Canvas, Connected Content, and Custom Attributes.

Proficiency in Liquid templating language and dynamic content logic.

Strong HTML/CSS skills and experience with responsive design.

Familiarity with customer data structures, segmentation, and personalization strategies.

Preferred Qualifications

Knowledge of JSON, REST APIs, and integrating external data sources.

Ability to analyze campaign performance and iterate on template logic.

Strong communication and project management skills.

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