Paid Digital Media Manager (Remote Canada)

Directive Consulting is a performance marketing agency for SaaS and tech companies. We use our proprietary Customer Generation methodology, focusing on SQLs and customers rather than traditional metrics like MQLs. We offer Paid Media, SEO/Content, CRO, and Video to our clients by creating comprehensive digital marketing strategies that enable them to hit their SQL targets every time.

At Directive, we’re always looking ahead to connect with talented professionals who excel at crafting strategies that elevate search visibility, develop compelling content, and deliver value to audiences.

As we grow, we’re seeking forward‑thinking individuals who thrive in fast‑paced environments, are obsessed with analytics and storytelling, and are eager to make their mark in B2B tech and SaaS marketing.

Paid Strategists are a crucial, client‑facing role responsible for day‑to‑day client deliverables, creating and managing custom client strategies, and communicating both with clients and internal stakeholders on executing Paid Media deliverables. In this role, you will gain experience creating high‑performing Paid strategies for enterprise SaaS businesses.

Roles & Responsibilities

Oversee and lead a collection of Paid Media accounts

Serve as direct support to client contacts

Communicate weekly with vendors or operational partners to ensure aligned tasks, quality work, and improvements

Drive referrals via client relationships and professional network

Build strategies for clients each quarter

Create, maintain, and optimize budgets for paid media campaigns across multiple channels

Deeply understand client positioning and unique value propositions

Confirm lead routing accuracy within a CRM

Understand the value of programmatic campaigns

Maintain personal productivity and utilization

Work directly with the Associate Director to ensure internal and client goals are being achieved

Execute and optimize PPC advertising campaigns across platforms including Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI

What You Offer

3+ years experience working at a performance/digital marketing agency

Experience working specifically with B2B SaaS/tech clients in an agency setting

Deep expertise across paid search and paid social advertising campaigns (e.g., Google Ads, Facebook Ads, LinkedIn Ads)

Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, and LinkedIn Campaign Manager

Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization

Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data‑driven decisions

Ability to drive results and measure via key performance indicators

Proven and measurable success with mid‑market or enterprise accounts

A unique perspective on driving value for SaaS

Ability to translate and articulate strategy and tell stories with data

Equal parts competitive and curious; you’re a true problem solver

You live on the cutting edge of the industry, always looking for opportunities to grow and share

Ability to organize, prioritize, and manage multiple projects simultaneously

You’re quality‑obsessed and have not lost your soul for advertising

Travel to visit clients approximately once per year, per client or as needed

What Success Looks Like

You encompass our core values through every interaction; internally and externally

Effectively manage approximately five mid‑tier and enterprise accounts

Meet and exceed department‑level OKRs, such as client growth and goal attainment

Build client trust and relationships that create consistent renewals

Cross‑sell services that align with client goals and objectives

Clearly communicate results with client point of contact and executives

Exercise exceptional decision‑making in strategic direction for accounts

What We Offer We have a set living wage at Directive

Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle, including a 100% employer‑paid plan for you and a 50% employer contribution for your dependents

Mental: Access to certified therapists through Spring Health, membership to Headspace

Physical: Gympass

Time Off: Unlimited PTO (2‑week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed Dec 24 – Jan 1), Paid Parental Leave

Financial: Traditional and Roth 401(k) with a 3% company match

Bonus: Annual bonus based on tenure, scaling over time

Annual Anniversary Trip with peers and executive leadership for fun and entertainment!

Work Environment Requirements As a remote‑first company, you’ll have the ability to work from anywhere in the US, with the option to enjoy our state‑of‑the‑art offices in Irvine, California. For some positions, we accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country.

This role operates 100% virtually from your home office. You will collaborate with colleagues through virtual meetings (Zoom) and Slack. In this role, you must be able to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must stay stationary for extended periods, have reliable internet access, and possess a professional background. You must be able to remain stationary for extended periods, observe and interpret verbal and written communication, and maintain reliable internet access.

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

If you require reasonable accommodations in completing this application, interviewing, completing any pre‑employment testing, or otherwise participating in the employee selection process, direct your inquiries to careers@directiveconsulting.com.

Additional Information At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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