Director, Creative & Content

Overview

SickKids Foundation is Canada's largest charitable funder of child health research, learning and care, with over 50 years of philanthropic impact and fundraising of over $200 million last year. We invest in national and international initiatives to benefit children in Canada and around the world, and partner with The Hospital for Sick Children (SickKids) to support Precision Child Health (PCH), the future of tailoring medicine to each child\'s unique traits. We are committed to integrity, collaboration, excellence, innovation, and inclusion, delivering a superior donor experience while investing in our people and culture, and using data and technology to disrupt fundraising. We are looking for a new

Director, Creative & Content

to lead SickKids Foundation\'s in-house creative team (SickKids Creative Studio) and deliver exceptional, brand-aligned content across channels. The role combines creative leadership with operational strategy to inspire emotionally resonant storytelling and to build systems, tools, and skills for future growth. The Director will collaborate with Brand Marketing, Communications, Precision Marketing, and Technology & Data teams to translate insight into creative that drives awareness, engagement, and revenue, while enabling the team to handle more work internally and keep pace with evolving marketing technologies. The role ensures creative output remains innovative, efficient, and connected to donor and audience behavior in a digital-first, AI-enabled world. Key Responsibilities

Creative Direction & Brand Expression: Provide hands-on creative direction across campaigns, brand storytelling, and content production (digital, social, video, CRM, print). Evaluate and mentor work from writers, art directors, designers, and motion/video creators to uphold creative excellence. Champion a social-first and digital-native mindset in all creative development to ensure channel relevance and modern execution. Serve as internal creative counterpart to external agency partners, pushing for bold, high-quality, audience-driven work. Evolve the Foundation\'s creative identity and storytelling standards in collaboration with Brand Governance. Leadership & Team Development: Lead, coach, and inspire a multidisciplinary team; nurture curiosity, craft excellence, and accountability; support the Associate Director, Creative Services, in managing workflow, prioritization, and resourcing; identify skill gaps and design upskilling plans in emerging creative competencies (motion, UX/UI, CRM writing, modular content design, and AI tools); build a diverse, inclusive creative culture that reflects SickKids\' values and audience. Creative Operations & Process Optimization: Oversee creative workflows, intake systems, and performance dashboards in partnership with Marketing Operations; improve team efficiency through automation, templates, and enablement tools; implement SLAs and KPIs to ensure timely delivery without compromising quality; partner with Data & Analytics to evaluate creative performance and apply insights. Innovation & Future-Readiness: Lead exploration and implementation of generative AI, content management, and personalization tools to scale production; collaborate with CRM and journey marketing teams to design data-driven creative that drives engagement; champion experimentation in formats and technologies (AR, modular storytelling, AI-assisted video editing). Strategic Collaboration & Influence: Serve as the creative voice on cross-functional leadership forums and align creative vision with business goals with fundraising, technology, and communications leaders. Qualifications

Minimum 7-10 years of relevant senior management experience with a proven track record of creative leadership (agency experience preferred). Demonstrated experience in creative conceptualization and storytelling, with strong conceptual thinking and a curiosity for applying AI and emerging technologies in modern creative work. Proven success leading and mentoring high-performing creative teams. Ability to balance creative excellence with operational and team leadership. Deep understanding of creative development for digital, social, video, and CRM channels. Strong knowledge of creative operations and resourcing models. Familiarity with AI and automation in creative workflows is an asset. Exceptional collaboration, presentation, and stakeholder management skills. Passion for SickKids Foundation\'s mission and translating medical breakthroughs to the broader community. Compensation & Benefits

Total Compensation Package: Expected Hiring Salary Range: $140,000.00 – $165,958.00, with potential progression to a maximum of $190,853.00. Salary placement is based on experience, skills, and qualifications relevant to the Director, Creative & Content. In addition to competitive compensation, SickKids Foundation offers a comprehensive benefits package (including a flex plan), tuition reimbursement, flexible work arrangements, pension plan, and parental top-up, among other benefits. Position Details

Position Status: Permanent Full-Time. Hours: Hybrid work model with a minimum of two in-office days per week (Tuesday and Wednesday). Available To: Internal and External Candidates. Available: Immediately; posting is for an existing vacancy. Date Posted: February 17, 2026. Deadline: March 3, 2026. Screening and interviews may begin prior to the posting close date. How to Apply

Please apply online by visiting our website: https://www.sickkidsfoundation.com/careersandvolunteers Note: Automated tools, including AI, may be used to support pre-screening of applications. SickKids Foundation is committed to a diverse and inclusive workforce and environment. Candidates who require accommodation during recruitment should contact the People & Culture team at recruitment@sickkidsfoundation.com All content is provided as part of an equal opportunity employer commitment and reflects the Foundation\'s values and mission.

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