Job Description
Experience Level (for career site): Experienced Professional
Contract Type: Permanent
Job Family: Sales
Company Description
Join Rexel: A Global Leader in Electrical Distribution
Rexel is a world leader in the electrical distribution market, operating in 18 countries and leveraging a network of 1,950 branches and 27,000 employees. We provide innovative electrical solutions and equipment for the industrial, residential, and commercial sectors. As the energy industry evolves, our business is transforming alongside it. This change is driven by you—our fresh thinkers, innovators, and groundbreakers. By collaborating closely with our customers and partners, Rexel is dedicated to delivering exceptional value to our employees, customers, and stakeholders alike. Together, we are building sustainable performance and shaping a better future.
Rexel Canada operates under five distinct banners:
Rexel Atlantic, Rexel Utility, Westburne, Nedco and LTL
Job Description
Westburne is much more than electrical products. We are Canada’s market leader in energy solutions, renewables, lighting, wire & cable, automation and connected network solutions. We have access to the best partners in the industry and we go above and beyond to help our customers and partners grow.
As the
Outside Automation Sales Specialist
based in
Oshawa , you are responsible for Rockwell Controllers, HMI and Networks to support the geographical territory of Eastern Ontario. Reporting to the Regional Automation Manager, you will represent the aforementioned segment of the Rockwell Automation (Allen-Bradley) portfolio of products & services supporting both internal and external customers with in-depth technical and application knowledge while being responsible for the sales performance of their product discipline within the assigned territory.
How You Will Thrive With Us
You will prepare and execute an annual strategic business plan for sales development.
You will develop and execute commercial activities as a component of an annual strategic business plan.
You will actively manage an opportunity funnel that is appropriate for achieving sales objectives.
You will actively pursue and develop new business opportunities.
You will support Westburne and Rockwell Automation sales representatives with account planning and execution.
You will act as a pre-sale technical consultant to provide technical solutions to customers.
You will provide post-sale technical support to build the competency and confidence of customers.
You will conduct technical presentations and product updates.
You must be able to travel to the US regularly or as needed for training as this is required for the position.
You will execute product launches, seminars, promotional programs, etc.
You will implement strategies to address competition and expand market penetration using available marketing tools.
Qualifications
You have an Electrical/Electronic/Automation Technology diploma or degree from a recognized institution.
You have a minimum of 2-years of previous experience in automation or technical product sales/support.
You have an understanding of sales principles such as Strategic Selling, Customer-Centric Selling, Conceptual Selling, etc.
You have strong time management, organizational and problem-solving skills
You have a technical understanding of electrical circuits. Working knowledge of industrial automation is preferred.
You have product and application knowledge of Rockwell Automation Controllers, HMI’s and software.
You are able to accurately interpret single-line electrical drawings
You have an understanding of industrial networking and Ethernet I/P.
Valid driver’s license and passport will be required for this position .
Additional Information
What We Offer
Our employees enjoy a dynamic and ever-changing work environment.
We offer competitive compensation, benefits and pension packages, and the opportunity for continued growth across the organization.
Westburne provides equal employment opportunities to all applicants.
What Is Next
If this is the right position for you, click apply.
We thank all candidates for their interest, however, only candidates selected for interviews will be contacted.
If you require any accommodation in the application process, please contact us with the "Need Help" button in Fitzii.
Job Location
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Job Details
Posted Date:
February 27, 2026
Job Type:
Construction
Location:
Canada
Company:
REXEL
Ready to Apply?
Don't miss this opportunity! Apply now and join our team.