Strategy Director

As a Strategy Director at Critical Mass, you'll be a key leader on a strategic, high-growth account, partnering with creative, media, and account teams to drive innovative, high-impact work. With a deep understanding of B2B marketing, business strategy, and technology trends, you'll help shape strategic solutions that solve our client's biggest challenges during a critical period of growth and evolution. Reporting directly to the Senior Strategy Leader, you'll play a critical leadership role supporting the strategic direction of work across multiple business units and product platforms.

You Will:

Lead strategic work across multiple workstreams, balancing big-picture strategic thinking with a bias for action and execution

Develop and own the strategic narrative across brand campaigns, messaging platforms, and digital experience initiatives, working with clients to build a multi-year (5-10 year) marketing platform vision

Create compelling strategic assets including messaging guides, audience personas, and research frameworks that inform both client strategy and internal creative development

Partner with client leadership to understand business models, competitive positioning, and evolving market dynamics—uncovering strategic needs even before the client recognizes them

Identify emerging industry trends, particularly in technology and AI, providing strategic POV on their impact to the client's brand positioning and customer engagement strategies

Facilitate strategic workshops and working sessions with large, cross-functional client teams and internal agency stakeholders to align on strategy and creative direction

Mentor and provide career guidance to junior strategists, supporting both their professional development and delivery on client work

Manage complex client relationships serving as a trusted strategic advisor to client marketing leadership

Collaborate across disciplines (creative, media, marketing science, research, project delivery) to ensure strategic alignment and seamless execution

Adapt quickly to shifting priorities and emerging opportunities within a fast-moving, highly competitive industry landscape

You Have:

6+ years of experience in integrated strategy and campaign development, with proven ability to communicate complex ideas clearly and adapt to evolving business needs

2+ years in a senior strategic role, demonstrating success managing sophisticated client relationships and leading cross-functional teams

Expertise in B2B marketing strategy and deep understanding of enterprise marketing platforms, tools, and ecosystems

Breadth of knowledge across multiple marketing disciplines (brand strategy, digital marketing, web/digital experience, and ideally some exposure to performance marketing or marketing analytics)

Exceptional client management skills, with the ability to navigate organizational complexity, manage senior‑level relationships, and identify unarticulated client needs

Strong facilitation and workshop leadership skills—comfortable developing and leading strategy sessions and collaborative working sessions with large teams

Demonstrated ability to move fluidly between strategic thinking and tactical execution, equally comfortable in big‑picture planning and rolling up your sleeves to get work done

A talent for simplifying complex ideas, uncovering insights, and synthesizing diverse information into clear strategic recommendations

Strong analytical and critical thinking skills with a data‑driven approach to strategy and decision‑making

Curiosity about business strategy, emerging technology trends (particularly AI), and how they intersect with marketing and brand strategy

Experience managing multiple concurrent projects with tight timelines and competing priorities

Bonus: experience collaborating with performance marketing teams or working in highly technical/platform‑driven client environments

What We Offer:

Global maternity and parental leave

Competitive benefits packages

Vacation, compassionate leave, and sick days

Access to online services for families and new parents

Summer Fridays (off at 3:00 PM local time every Friday)

Diversity and Inclusion Board with 12 affinity groups

Internal learning and development programs

Enterprise‑wide employee discounts

We continually review ranges to address skills, experience and markets. Base salaries are determined during our interview process, by assessing a number of factors that include, but aren’t limited to, a candidate’s experience and skills relative to the scope and responsibilities of the position. For current CM employees, tenure will also be a consideration.

Salary Range: $120,000 - $150,000 CAD

Critical Mass is an equal opportunity employer. Critical Mass uses artificial intelligence in our recruitment process to enhance job postings, filter keywords during the review of prospective candidates, and, in some cases, transcribe interviews with our recruiters. Human review remains central to the process, and all hiring decisions are ultimately made by our team.

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com, omc.com or a greenhouser mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

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