Director, Marketing & Communications

Locations: Halifax, NS or New Glasgow, NS

Employment Type: Permanent, Hybrid

Hawthorne Recruitment is proud to partner with Crombie on the search for a Director, Marketing and Communications. This is a senior leadership opportunity to strengthen how Crombie communicates, internally and externally, while adding strategic marketing capability to support leasing, operations, and growth across the platform.

About Crombie Crombie is a leading real estate owner, operator, and developer with a national footprint and deep community presence. In an organization that is active across markets and asset types, communications is integral to how we operate, align, and deliver.It is a core capability that affects culture, reputation, tenant relationships, leasing momentum, and how Crombie shows up with our partners and communities.

This values-driven, collaborative approach is a key reason Crombie is consistently voted one of

Atlantic Canada’s Top Employers . People love working there for the flexible, hybrid work schedules, funding assistance for professional dues and education, fitness support, corporate discount rates, and a strong, diverse environment. Crombie also offers a competitive total compensation package, including comprehensive flex benefit, performance-based incentive plans, wellness reimbursements, vacation, and a defined contribution pension plan.

The Opportunity Reporting to the Senior Vice President, People and Culture, the Director will lead an integrated communications and marketing function with accountability for enterprise communications, brand strategy, reputation management and strategic marketing.

Operating across regions and time zones, Crombie requires a leader who can bring clarity, consistency and strategic alignment across the organization while remaining closely connected to on-the-ground business activity. This role is designed to bring a proactive, insight-driven discipline that supports business growth, strengthens reputation and reinforces stakeholder trust. Crombie is seeking a leader who can quickly establish structure and momentum and brings a modern communications lens and a solid execution mindset to elevate both internal and external impact.

Key Responsibilities

Lead and develop a high-performing, integrated team

with clear priorities, accountability, and elevated standards.

Lead enterprise marketing and communications strategy

aligned with business priorities, positioning and growth objectives.

Enhance internal communications , by strengthening leadership visibility, change communications, and employee engagement through clear and consistent messaging.

Drive external communications and reputation , including PR, media relations, executive profiling, issues management, storytelling, and corporate positioning across owned, earned and shared channels.

Build a proactive communications cadence

through editorial calendars, campaign frameworks, planning tools, and repeatable processes.

Partner cross-functionally with leasing and operations leadership

to deliver marketing that supports leasing activity and strengthens tenant and community engagement.

Steward and evolve the Crombie brand , ensuring consistency, relevance and differentiation across all channels marketing assets.

Lead digital

and content strategy optimizing Crombie’s presence across web, social, and corporate platforms to drive engagement with key audiences.

Build measurement frameworks and KPIs

to track and improve effectiveness and demonstrate impact.

The Ideal Candidate You are a senior communications leader with 10+ years of progressive experience across communications and marketing, with a proven track record of building and leading teams in complex environments. You bring a modern, integrated approach to communications who sets clear direction, reinforces high standards, and creates the conditions for people to do great work. You are a trusted advisor bringing strong judgment, exceptional writing, and the credibility to advise the CEO, executive team and senior leaders. You are comfortable navigating a national organization, building relationships across functions, and maintaining a communications focus grounded in the daily realities of the business.

As a leader, you are:

Proactive and structured:

Able to bring clarity and priority-focused planning to busy environments.

Influential and collaborative:

Capable of influencing cross-functional stakeholders, including leasing and operations leaders.

Credible and steady:

Resilient under pressure, with great instincts regarding risk and reputation.

Execution-oriented:

Highly practical and effectively able to translate strategy into execution.

Energized by presence:

Highly engaged with the team and able to build momentum through trusted relationships.

Location and Travel Crombie’s team operates nationally, with employees located across Canada, including key hubs in Nova Scotia, Newfoundland, Ontario and Alberta. The organization currently operates on a three-days-per-week in-office model. We have a hybrid approach with meaningful in-person presence essential to building relationships and driving impact.

In the interest of building and maintaining cross-regional relationships, this role will require periodic local and regional travel within and outside the province, including to our office in Mississauga and Avalon Mall in St. John’s Newfoundland

Commitment to Diversity, Equity, and Inclusion Crombie values diversity and is committed to creating and maintaining a diverse, equitable, inclusive, and collaborative culture. They encourage and invite candidates to self-identify on their resume if they are a member of one of the following groups: visible minorities, persons with disabilities, Indigenous Peoples, women, and members of the LGBTQ2S+ community. If you require accommodation during any stage of the recruitment process, please let Hawthorne know.

Interested? If you are interested in leading an enterprise communications and marketing function with one of Canada’s most dynamic real estate investment trusts, we would welcome the conversation.

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