Senior Manager, Growth

About Fresh Prep

Join Fresh Prep — a dynamic leader revolutionizing how Canadians experience food through sustainable meal kit delivery. As one of Canada's fastest-growing companies and a certified B Corporation, we're committed to making it easier for people to eat well and live better. We're proud to be recognized as a workplace where innovation meets impact. Our numerous accolades—including BC's Top Employers 2025, placement on The Globe and Mail's prestigious Canada's Top Growing Companies list and recognition as one of Deloitte’s Best Managed Companies—reflect our commitment to excellence in both customer experience and employee satisfaction. Our collaborative culture brings together passionate food lovers, sustainability champions, and tech innovators who are reshaping the future of food delivery. About the Role

We’re looking for a Senior Manager, Growth to shape and lead Fresh Prep’s new customer acquisition strategy across our performance and mid-funnel channels, with a particular focus on paid social (Meta), affiliates, influencer, and print, while supporting broader media planning. This is a high-impact role with meaningful influence over strategy, execution, budgets, and results. You will be responsible for driving efficient, scalable customer acquisition, by owning channel performance, improving conversion, creative performance, and overall funnel efficiency. What You'll Be Doing

Acquisition Strategy & Budget Ownership

Shape Fresh Prep’s new customer acquisition strategy, setting acquisition budgets, channel mix, and investment priorities Responsible for strategic budget allocation across performance and mid-funnel channels Manage day‑to‑day budget, pacing, and forecasting Support annual and quarterly planning cycles with clear performance insights and scenario modelling Channel Ownership & Performance

Lead execution and performance across:

Paid social (Meta) (primary performance driver) Affiliates and partnerships Influencer and creator‑led acquisition Print and offline acquisition levers

Support planning, measurement, and optimization of mid‑funnel channels including Video, OOH, DRTV, audio, sponsorships, and partnerships Manage agencies and vendors where applicable Creative Strategy & Testing

Lead direct‑response creative strategy and experimentation, especially on Meta Build structured creative testing frameworks (angles, formats, hooks, offers) Partner with Brand to ensure performance learnings inform broader creative development CRO & Funnel Optimization

Partner closely with the Growth Product Manager to improve conversion across landing pages and sign‑up flows Use channel and creative insights to inform CRO priorities and experimentation Help close the loop between media, creative, and on‑site performance Unit Economics & Decision Making

Maintain a strong understanding of CAC, LTV, contribution margin, and payback by channel Evaluate performance through an incrementality and efficiency lens Use data to inform confident recommendations on where to scale, hold, or pull back investment Leadership & Collaboration

Manage and develop one direct report Act as a senior operator and thought partner within the Growth team Work cross‑functionally with Brand, Product, Analytics, and Finance to align strategy and execution Who You Are

5+ years of relevant experience in growth or performance marketing, ideally in subscription, DTC, or consumer tech Hands‑on experience with Meta (account structure, creative testing, scaling, attribution) Experience contributing to acquisition strategy and budget planning Strong background in direct‑response creative testing and scaling Clear understanding of unit economics and marketing efficiency Experience working across both performance and mid‑funnel channels Comfort with managing meaningful budgets, forecasting, trade‑offs, and making trade‑offs across channels Experience collaborating closely with Brand, Product, UX, and Analytics What You Can Expect

Compensation: $120,000 - $130,000 per year Hybrid work arrangements with the opportunity to work from our vibrant offices in East Vancouver at our HQ or in Saint‑Laurent An energetic, inclusive workplace where your voice matters and your contributions drive real impact Comprehensive health benefits package including medical, dental, vision, and life insurance Exclusive food perks that let you experience our amazing products A culture that celebrates innovation, encourages professional development, and supports work‑life balance The opportunity to be part of a certified B‑Corporation making a tangible difference in sustainable food systems Equal Opportunity Employer Statement

Fresh Prep is an Equal Opportunity Employer (EOE) and prohibits discrimination of any kind. We value diversity at our company and at all job levels our goal is to be diverse, inclusive and representative of the communities we operate in. We endeavour to recruit, develop and retain the best talent from a diverse candidate pool and truly believe that diversity, equity and inclusion among our team members is vital to our success as a company. We trust that in applying for a role with us you value this as well! Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you have what it takes, but don’t necessarily meet every single point on the job description, please still get in touch. We’d love to have a chat and see if you could be a great fit. At Fresh Prep, we work with a variety of ingredients, including common allergens like peanuts, tree nuts, and dairy. Whether you're in one of our corporate functions or within the production facility, you may be exposed to these ingredients. If you have concerns—especially around allergens or meat—please let us know during the hiring process.

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