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VP Sales

๐Ÿ“ Canada

Retail BrandBastion

Job Description

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Help Scale the Future of Social Media Engagement (VP of Sales) Are you a sales leader who can build a high-performing team, install world-class process, and scale revenue fast - while still rolling up your sleeves on big enterprise deals? This is your chance to lead the revenue engine at one of the fastest-growing social media engagement SaaS companies.

BrandBastion is at an inflection point: social has become the primary channel where brands are built, trust is won (or lost), and performance marketing lives and dies. AI is transforming how brands can engage at scaleโ€”but the winners will be the companies that combine automation with authenticity. That's what we do.

We're hiring a

VP of Sales

to take us to the next level by building the team, process, and operating system that scales. This is a

remote role ; the right person can be based anywhere as long as they can work hours aligned with selling to North America. The role reports to our CEO & Founder Jenny Wolfram.

About BrandBastion

Partnered with iconic brands like Netflix, Uber, Sephora, GrubHub, The North Face, Red Bull, and NARS

Integrated with Facebook, Instagram, TikTok, LinkedIn, YouTube, Trustpilot, and more

Maintained 96%+ client retention

Built a global team across 16 nationalities, with legendary retreats that bring our remote-first culture to life

Processed 1B+ social media interactions for our clients

Why BrandBastion is Positioned for Massive Growth

Social media is the front door of every brand

The volume and speed of engagement has exploded

AI is making scalable engagement possible, but brands still need a human layer to protect voice, handle nuance, and resolve crises

Unlike legacy social media management tools, we built BrandBastion from the ground up with

engagement at the center โ€”and for the AI era. We're not just "managing comments." We help brands create loyalty, protect reputation, and

drive measurable growth .

The VP of Sales Opportunity This is a "builder-leader" role. You'll inherit a small team and will be responsible for:

Hiring and scaling the team (we plan to hire +2 AEs in Q1 who can hunt new business)

Coaching and leveling up performance through call reviews and deal strategy

Installing a sales operating cadence, methodology, and CRM discipline

Owning forecasting, pipeline rigor, and scalable go-to-market execution

Partnering cross-functionally with Marketing, Product, and Customer Experience to improve how we sell and what we sell

What You'll Do As VP Of Sales Leadership, Hiring & Performance Management

Recruit, hire, onboard, and ramp high-performing Account Executives and BDRs

Coach AEs by listening to calls, improving discovery, driving deal progression, and sharpening executive communication

Set expectations and accountability for outbound performance and pipeline generation

Address underperformance quickly and professionally; make tough calls when needed

Sales Process, Methodology & HubSpot Discipline

Design and continuously refine a clear, repeatable sales process (stages, exit criteria, deal steps)

Implement and operationalize a sales methodology that fits our motion

Ensure pipeline hygiene and HubSpot discipline (next steps, stakeholders, stage accuracy, close dates, decision process)

Build the weekly/monthly cadence: pipeline reviews, forecasting, coaching, and metrics tracking

Outbound Strategy, ICP Focus & Territory Planning

Lead ICP deep dives and define vertical focus by quarter

Create account lists and outbound strategy; drive multi-threading into buying committees

Hold AEs accountable for consistent, high-quality outreachโ€”not bursts

Run experiments to improve pipeline creation and conversion

Deal Leadership & Enterprise Execution

Join strategic calls, support multi-threading, lead higher-stakes conversations, and help close enterprise deals

Improve proposals, pitch decks, business cases, ROI narratives, and competitive positioning (Sprinklr, Sprout, Emplifi, etc.)

RevOps Collaboration & Revenue Infrastructure

Own the sales tech stack, process, reporting, and forecasting - supported by a RevOps resource (hiring)

Partner with RevOps on HubSpot configuration, reporting, automation, workflows, and deal desk support (legal/admin)

Cross-Functional Revenue Leadership

Bring structured feedback from the field to marketing/product/CX

Share data-driven recommendations to leadership on pricing/packaging, trials vs. no trials, and positioning to win more deals

Requirements What We're Looking For

Proven experience leading and scaling a B2B SaaS sales team

Strong operator: highly organized, process-driven, and reliable cadence/forecast owner

Excellent coach who can materially improve AE performance through structured enablement

Strong outbound and enterprise GTM chops (account-based strategy, multi-threading, executive selling)

Confident in HubSpot/CRM discipline, pipeline management, and forecasting

High integrity and professionalism -sets the tone for the team

Benefits Competitive compensation and OTE

(more shared in interview process)

Huge impact : You'll build the revenue engine that takes us to the next stage

Remote-first, global culture

with an ambitious, high-ownership team

A seat at the leadership table

shaping GTM, product feedback loops, pricing/packaging, and growth strategy

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Job Details

Posted Date: December 6, 2025
Job Type: Retail
Location: Canada
Company: BrandBastion

Ready to Apply?

Don't miss this opportunity! Apply now and join our team.