Senior Manager, Programmatic

At OMD we are much more than just a media communications agency. As part of the Omnicom Media Group, we approach media in a way that creates experiences to connect with people, drive growth and make businesses stronger. As the world grows with opportunities, we react by combining innovation, creativity, empathy, and evidence to move faster, reach further and take smarter risks.

Omnicom Media Group’s programmatic team (OMD Programmatic) delivers market-leading programmatic media technologies and solutions to Omnicom clients globally. Our wide range of products and services include, programmatic media buying for display, video, mobile, social, and emerging channels, audience segmentation, on-demand audience and media analytics, including custom insights, and programmatic strategy consulting.

OVERALL RESPONSIBILITIES The programmatic planning and optimization group is the core of our organization, responsible for applying highly analytical and quantitative approaches to deliver campaign performance and helping managing client relationships.

As Senior Manager, Programmatic you are expected to employ and continually define the state‑of‑the‑art techniques in the online marketing industry through their deep understanding of digital technologies, a passion for using data to inform creative problem solving. You must possess excellent active listening skills to understand client needs and translate those needs into campaign objectives.

WHAT YOUR DAY WILL LOOK LIKE Performance Management

Master Media and buying‑related technologies, including DSPs, DMP, 3rd party ad servers and manual exchanges

Understand client performance objectives and develop successful segmentation and optimization strategies to exceed client expectations

Independently drive highly analytical and quantitatively driven techniques to continually exceed client performance expectations, allowing Programmatic to increase share of budgets

Set campaign "strategies", e.g. targeting, bidding, platforms, data usage, ideas, downstream client funnel optimization

Able to make compelling arguments based on data and results for more client data access

Hands‑on execution and management of day‑to‑day performance of client campaigns

Mine campaign, ad server, impression, and user data to identify and capitalize on key drivers of performance and identify opportunities for account growth

Develop at minimum 2 best practices per year leading to incremental business growth

Work with the Product team to enhance the utility of existing trading‑related technologies and define future industry‑leading capabilities

Execute Omnicom and 3rd party planning, activation & measurement tools as client needs dictate

Programmatic Planning Assist Agency teams with client strategy development, annual account plans, and marketing solutions for clients

Work closely with agency account teams and brand clients to develop best‑in‑class solutions

Increase Programmatic revenue and/or market share through new client development and upsell of existing clients

Translates client goals and KPI’s to platform activation strategies/tactics

Develop and implement all media mix logistics, definitions, processes at client‑level

Communicate day‑to‑day format, screen, platform performance to clients and agencies as needed

Organizational Management

Demonstrates leadership through influence with Agency and Programmatic counterparts.

Train team members and others on Programmatic Buying best practices

Develop relationships with other Programmatic Buying professionals to share best practices and lessons learned

Own a deep Technical understanding of Omnicom and 3rd party planning, activation & measurement tools

Develop people and team management skill

REQUIRED EDUCATION AND EXPERIENCE

Experience managing online Display, Paid Search, Social, and Mobile campaigns – especially API‑driven.

Experience optimizing Display marketing campaigns across DSP, DMP, and Ad Serving platforms

Bachelor’s degree in quantitative‑intensive analytical discipline including: Operations Research, Industrial Engineering, Statistics, Engineering, Computer Science, Mathematics, Economics, or Finance

Advanced Excel/spreadsheet capabilities, Macro/VBA experience a plus

3 ½ -4 years’ experience managing client campaigns with proven track record of client success

Minimum 2 years’ experience training/managing a junior team under supervisor of the Associate Director

OMD is dedicated to cultivating a workplace that not only respects but actively champions Inclusion, Diversity and Equity through Action (IDEA). This commitment ensures that our workforce composition intentionally reflects the rich cultural mosaic of Canada with representation from various dimensions of diversity. It also drives how our team members, leadership, client services, employment practices, and relationships with all stakeholders are shaped.

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