General Manager

Toronto, ON | Hybrid (2–4 days onsite)

I'm partnering confidentially with an established consumer digital company (50M+ global users) to hire a Vice President of Product & Monetization. This is not a tactical product role.

This is a General Manager mandate - full commercial ownership of a live digital portfolio.

The Role

Own full P&L accountability (revenue, OpEx, margin)

Lead product strategy and long-term roadmap

Oversee monetization architecture, including in-app purchases, pricing, and offer strategy

Direct live operations cadence and promotional calendars

Balance revenue optimization with long-term user trust and platform health

Lead ~30 cross‑functional reports across Product, Content, QA, Production, Community, and Support

Serve as the primary product & commercial voice to the CEO and Board

This role is designed for a senior operator who has:

Personally run a live consumer digital product as a business

Made trade‑offs between revenue, retention, and experience

Built and led multi-disciplinary teams

Operated in high‑velocity, data‑driven environments

Presented regularly to executive leadership and/or boards

Experience in consumer apps, digital marketplaces, monetization‑heavy platforms, gambling, dating, loyalty ecosystems, or subscription models is highly relevant.

Why It’s Interesting

Direct access to CEO

Mandate to elevate commercial discipline and operational rigor

Opportunity to operate at studio / business unit level

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