PR Director

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We’re an independent creative agency made of culture creatures with multidisciplinary expertise across all major marketing disciplines.

Driven by creativity and inspired by humanity, we focus on brand love between companies and people. Our best work is done through true partnership, as an extension of and advisor to our clients.

At Mint, everyone is welcome! We're all about diversity and inclusion—it doesn't matter where you come from or your background. We want you to feel at home and empowered to be yourself.

Need accommodations? We will do our best; you just have to let us know.

Our diverse team is what makes us strong.

What we do: Advertising, Design & Branding, Strategy, Social, Digital, Content, Experiential, PR and Talent & Influencer.

The Role North Star: Make our clients famous by finding innovative ways to break conventions, cut through the clutter and garner attention through various mediums (earned, paid, owned, shared).

Driven to create and manage best-in-industry PR. Build trust with clients as dedicated advisors by elevating their profiles through results-driven and thought-provoking communications programs. Grow and maintain strong relationships with media, talent, and influencer network members as well as internal creative, strategy, production, and accounts teams.

The ideal candidate for this role is a problem-solver who's always thinking about their team and how to help it grow. We're looking for someone strategic, confident, and energetic with a proven track record in PR. You'll report directly to the President and play a major role in growing a dynamic team.

PR Director Responsibilities

Develop compelling public relations strategies and campaigns for consumer, lifestyle, and corporate clients

Collaborate with strategy and creative teams to support “big idea” thinking with a PR lens

Drive organic client growth; educate clients on all in-house services; analyze business results and report on key insights; and develop action plans to address opportunities.

Budget planning, invoicing, forecasting and management; accountable for team hours tracking and forecasting.

Serve as senior client contact; maintain close relationships and build ongoing trust through dedicated and strategic counsel.

Exhibit a solid understanding of client information, including general business strategy, industry issues and key stakeholders.

Oversee processes with media, talent and influencers; get ahead of industry trends and develop best-in-class processes and procedures.

Drive agency fame among B2B (creative, PR, XM, advertising industries) and B2C audiences, including agency PR, awards, thought leadership, etc.

Drive agency business (P&L) and ensure the strategies and work delivered against KPIs.

Gatekeeper and shepherd of creative excellence for the group of clients in charge.

Assist team with media relations if required; accountable for all PR program results.

Lead and/or support the agency’s new business opportunities.

Leading and Growing the Team

Manage a team of Account Managers, Account Executives and Coordinators.

Develop and oversee teams’ performance, ensuring quality work, efficient processes, and prompt handling of client requests.

Demonstrate behaviours consistent with Mint’s values and require direct reports to do the same.

Lead by example; demonstrate strong work ethic, creative abilities and industry expertise.

Budget planning, invoicing, forecasting and management; accountable for team hours tracking and forecasting.

Qualifications

At least 8 years of experience in public relations, with at least 2 years in a leadership role.

Successful PR campaigns across diverse industries with proven results.

Creative and strategic thinker with a history of PR wins.

Experience managing and mentoring a small team.

Strong knowledge of the Canadian media landscape and solid network of media contacts.

Ability to develop PR strategies and lead a small but talented team.

Resourceful, positive team player who embraces challenges.

Excellent verbal and written communication skills.

Willingness to support the team hands‑on.

Bilingual (French and English) is a bonus.

Our Values

Empathy

– We believe the work is better when we consider the world through others' eyes.

Optimism

– We believe in the good above all else: the good in people, the good in the world and our future.

Audaciousness

– We are brave enough to try the untried and unexpected. And we dare always to follow through.

Progressiveness

– We fear the status quo, so we break conventions and push to evolve, innovate and disrupt.

Kindness

– We are respectful, honest, transparent, inclusive, social and good to each other.

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