Job Description
Dentsply Sirona is the world’s largest manufacturer of professional dental products and technologies, with a 130-year history of innovation and service to the dental industry and patients worldwide. Dentsply Sirona develops, manufactures, and markets a comprehensive solutions offering including dental and oral health products as well as other consumable medical devices under a strong portfolio of world class brands. Dentsply Sirona’s products provide innovative, high-quality and effective solutions to advance patient care and deliver better and safer dentistry. Dentsply Sirona’s global headquarters is located in Charlotte, North Carolina, USA. The company’s shares are listed in the United States on NASDAQ under the symbol XRAY.
Bringing out the best in people
As advanced as dentistry is today, we are dedicated to making it even better. Our people have a passion for innovation and are committed to applying it to improve dental care. We live and breathe high performance, working as one global team, bringing out the best in each other for the benefit of dental patients, and the professionals who serve them. If you want to grow and develop as a part of a team that is shaping an industry, then we’re looking for the best to join us.
Working At Dentsply Sirona You Are Able To
Develop faster
- with our commitment to the best professional development.
Perform better
- as part of a high-performance, empowering culture.
Shape an industry
- with a market leader that continues to drive innovation.
Make a difference
- by helping improve oral health worldwide.
Role Purpose
Lead the Canadian indirect sales business—products sold through the dealer/distributor network—to deliver revenue growth, market share, and profitability. Build a high‑performing national sales organization of 5 Regional Business Managers (RBMs) and their field teams, ensuring strong dealer performance, an excellent customer experience, and consistent execution aligned with global strategy. This position reports directly to the Canada Commercial Vice President.
Scope & Responsibilities
Business Leadership
Own the Canadian indirect go‑to‑market strategy, including territory design, dealer coverage, and channel segmentation.
Deliver annual revenue, margin, and mix targets; manage pipeline, forecast accuracy, and regional sales cadence.
Lead dealer engagement through performance scorecards, joint business planning, structured training, and brand compliance.
People Leadership
Lead, coach, and develop 5 RBMs across Canada; ensure clear accountability, capability building, and succession planning.
Establish a high-performance culture grounded in discipline, coaching, accountability, and consistent field execution.
Ensure teams are equipped for NPI launches, competitive positioning, and dealer relationship management.
Channel & Dealer Management
Strengthen and expand the dealer network through performance management, activation of quarterly programs, and co‑branding initiatives.
Negotiate dealer agreements and ensure alignment with pricing policies, brand standards, and channel programs.
Maintain executive relationships with top dealers and guide RBMs in regional dealer partnership management.
Cross-Functional Partnering
Collaborate with Marketing on demand generation and channel marketing programs.
Work with Product and Category teams on NPI launches, product lifecycle management, and market feedback.
Align with Finance on pricing governance and rebate structures; partner with Operations on availability, allocation, forecasting, and service levels.
Ensure compliance with Canadian legal requirements, including bilingual (French/English) and Quebec-specific regulations.
Key Deliverables & Success Measures
Commercial Performance
Annual revenue and margin achievement vs. plan
60/90-day forecast accuracy (85% or better)
Dealer growth and activation across all regions
Product mix improvement and NPI adoption
Dealer Network Health
Coverage and capacity across Canada
Dealer tier performance against scorecard metrics
Participation in programs, training, and co‑branded initiatives
Customer satisfaction and service excellence through dealer channels
Team Effectiveness
Field seller productivity improvement and pipeline quality
RBM performance and talent development
Adoption of sales processes, CRM discipline, and standardized reporting
Leadership Attributes
Strong commercial and financial acumen
Strategic thinker with ability to operationalize plans
Skilled people leader with experience managing multi-region field teams
Excellent relationship builder with dealers, internal stakeholders, and executive partners
Bilingual (English/French) an asset for national coverage and customer engagement
Education & Experience
Bachelor’s Degree in related field required, Master’s degree preferred.
Years And Type Of Experience
5 -8 years of experience leading managers with a demonstrated track record of successful accomplishments
3-5 years of sales and sales management experience with increasing responsibilities, dental/healthcare/consumer sales preferred
Demonstrated financial skills to assess business opportunities that maximize sales potential and meet the needs of the customer
Demonstrated successful leadership experience to include planning and business development in a dental, health or consumer related organization
Dentsply Sirona is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, disability, or protected Veteran status. We appreciate your interest in Dentsply Sirona.
Dentsply Sirona Canada welcomes and encourages applications from all backgrounds, including individuals with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.
If you need assistance with completing the online application due to a disability, please send an accommodation request to careers@dentsplysirona.com. Please be sure to include "Accommodation Request" in the subject.
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