Director, Digital Sales Performance

Job Description We’re looking for a strategic, data-driven leader to join our team as Director, Sales Performance Management. This role will own the performance strategy, reporting, and insights that power growth across our Digital Sales in Everyday Banking, Investments, and Home Equity Finance businesses. You will lead the creation of best-in-class performance management practices — including Quarterly and Monthly Business Reviews (QBRs/MBRs), analytics, and executive insights — enabling the team to make confident, data-informed decisions that improve sales outcomes and customer growth. Working at the intersection of Sales, Digital, Analytics, and Product, you’ll turn complex data into actionable strategies, build strong business cases, and drive measurable commercial impact.

What will you Do? Performance Strategy & Governance

Design and lead the end-to-end Sales Performance Management framework across digital lines of business

Establish and manage QBR and MBR cadences, scorecards, and executive reporting

Create clear performance insights that drive accountability and action

Work with the digital product team to establish business cases for strategic work

Insights & Analytics

Translate data into actionable insights that influence leadership decisions

Develop dashboards and reporting to monitor funnel performance, conversion, productivity, and revenue

Identify trends, risks, and opportunities to optimize digital sales performance

Partner with analytics teams to deepen understanding of customer behaviour and performance drivers

Business Planning & Partnership

Work closely with Digital Product and DPD Performance Management teams for executive reporting

Support business casing and investment decisions with robust financial and performance analysis

Lead forecasting, target setting, and performance tracking processes

Align stakeholders around shared goals and outcomes

Leadership

Build and lead a high-performing team

Champion a culture of data-driven decision making, continuous improvement, and accountability

Influence cross-functional partners and senior leaders

What do you need to Succeed?

8+ years of experience in sales performance management, business analytics, strategy, or digital performance roles

Proven experience leading QBR/MBR processes and executive performance reporting

Strong analytical mindset with the ability to synthesize complex data into clear recommendations

Experience working closely with digital product and sales organizations

Demonstrated ability to influence senior stakeholders and drive cross-functional alignment

Experience building business cases and evaluating ROI for growth initiatives

Excellent communication and storytelling skills

Proficiency with SQL and Excel (or equivalent tools) to navigate large amounts of structured data and translating into consumable business intelligence dashboards.

What’s in it for you? We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, and stock where applicable.

Leaders who support your development through coaching and managing opportunities.

Ability to make a difference and lasting impact.

Work in a dynamic, collaborative, progressive, and high-performing team.

Opportunities to do challenging work.

Opportunities to take on progressively greater accountabilities.

Inclusion and Equal Opportunity Employment: At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

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RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.

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