Job Description
Northland Properties, owner and operator of the Sandman, Sandman Signature, and Sutton Place hotel brands, is hiring a Chief Commercial Officer to lead the next chapter of commercial growth and brand evolution. This executive will unify Sales, Marketing, Distribution, Revenue Management, Digital, and Loyalty into one integrated commercial function aligned to Northland’s long-term ownership and operating model.
Our fully integrated approach - where we build, own, and operate almost every asset -creates an entrepreneurial, people-first culture where leaders are empowered to innovate, collaborate, and elevate performance across the portfolio.
What You Will Lead
Enterprise commercial strategy across all hotel brands
Integration of Sales, Marketing, Distribution, Revenue Management, Digital, and Loyalty
Strengthening of direct channels, market share, and overall revenue performance
Development and execution of demand-generation strategies across B2B and B2C segments
Industry engagement with tourism bodies, corporate buyers, TMCs, OTAs, consortia, and key partners
Customer-focused commercial strategies that reflect evolving traveler and buyer needs
Commercial activation at the property level in partnership with Operations and Finance
A high-performing commercial leadership team and a culture of collaboration, accountability, and cross-functional alignment
Key Responsibilities
Build and lead a unified commercial strategy that supports growth across the full portfolio
Lead the Sales, Marketing, Distribution, Revenue Management, and Loyalty team under one coordinated structure
Improve channel mix, pricing, segmentation, and demand generation across all revenue streams
Strengthen brand positioning, loyalty engagement, and direct channel performance
Establish strong partnerships with industry organizations, tourism bodies, and B2B buyers
Oversee commercial analytics, forecasting, reporting, and performance scorecards
Translate commercial strategy into consistent, property-level execution
Mentor and develop commercial leaders and emerging talent across the organization
Who You Are
A strategic and modern commercial executive with broad commercial expertise
A credible industry presence who builds strong partnerships across the travel ecosystem
A collaborative and inclusive leader who brings teams together around shared priorities
A customer-first, data-informed thinker with strong operational empathy
A people-focused leader who thrives in entrepreneurial, long-term–minded cultures
Required Qualifications
Senior commercial leadership experience in hospitality or a multi-brand travel/consumer-facing organization
Demonstrated success leading integrated teams across Sales, Marketing, Distribution, Revenue Management, Digital, and Loyalty
Proven track record improving RevPAR index, channel profitability, direct business, and overall revenue performance
Deep understanding of segmentation, pricing, distribution strategy, digital engagement, and modern commercial planning
Established credibility with corporate travel buyers, TMCs, OTAs, tourism partners, and industry associations
Strong financial literacy with the ability to connect commercial strategies to EBITDA impact
Experience collaborating closely with Operations and Finance to drive property-level execution
Bachelor’s degree required; MBA preferred
#J-18808-Ljbffr
