Director, Content Strategy

Location: Toronto, Halifax, Calgary - Hybrid.

ChangeMakers has an exciting opportunity for you as a seasoned digital content professional who thrives in a fast-paced agency environment, can lead content projects collaboratively, and can offer a thoughtful and strategic understanding of the modern digital content ecosystem—encompassing social media, website, email, SEO/AI search, and creator/influencer best practices.

You lead the development and execution of integrated content marketing programs designed to drive business outcomes through meaningful engagement across diverse digital platforms (both earned and owned), addressing a wide cross-section of client industries and objectives.

What We’re Looking For. ChangeMakers is seeking an innovative leader who thrives as part creative storyteller and part data-analyst. Success in this role requires strong content marketing instincts, a deep understanding of digital platforms, and the ability to translate data into insights that power breakthrough content strategies.

The Director, Content Strategy will reside within our content and social media team. This role brings forward new content opportunities (programs, services, products) that address ChangeMakers’ client objectives in partnership with our wider Innovation team (Digital Experience, Paid Media, and Data Intelligence), ensuring best practices for integrated and successful digital communications outcomes.

What Are Your Responsibilities? Content Insights and Recommendations

Lead the development of integrated content audits, in partnership with Innovation team members, that identify opportunities for growth and performance improvement

Research digital audience behaviour (user journeys) to identify relevant audience and cultural insights that inform strategic recommendations

Build integrated content strategies for clients informed by data-insights and audit findings

Content strategies include platform recommendations, content themes and formats, creator opportunities, and a go-to-market distribution plan that addresses communications objectives and client goals

Content Marketing Program Execution

Lead the creative brief process, providing clarity and direction to internal creative team members, production partners, and creators

Oversee the development of content formats that align with a strategic plan and are optimized for platform-specific performance

Work with project managers and creative team members to ensure timely production of copy, photography, design, animation, video, motion content formats

Measurement & Performance Optimization

Work with data insights team members to monitor, measure, optimize, and report on content performance (reach, engagement, audience sentiment, business outcomes)

Translate performance results into insights that optimize future content and channel decisions and identify new content opportunities and partnerships

Manage, mentor, and grow junior and intermediate content marketing talent and skills within ChangeMakers

Support Innovation team with strategic training opportunities and new product/service development that address client needs/gaps within owned digital ecosystems and within the current climate of AI enablement

AI-Enabled Workflow and Productization

In partnership with Innovation team members, leverage existing and bespoke AI tools to synthesize insights, streamline workflows, and generate AI powered content

Support Innovation team members in identifying opportunities to pilot new LLM based tools and products

What Type of Qualities and Qualifications Should I Have?

7-10+ years of experience in social media, or content strategy, or digital marketing, within an agency (PR, marketing) environment

A track record for developing digital content strategies across social media, web, email, search, and influencer/creator platforms

Deep understanding of social platforms, content trends, algorithms, LLMs, and content formats across platforms such as TikTok, Meta, X, LinkedIn, Threads, YouTube, Sora (OpenAI)

A strategic storyteller, able to translate insights, trends, and audience behaviours into compelling, actionable, platform-centric content that drives audience engagement

Working understanding of SEO and SEM practices, including AI search/discovery (GEO)

Familiarity with managing creator/influencer content partnerships, including briefs, deliverables, and performance tracking

Understanding of creative digital storytelling formats and storytelling criteria for driving audience outcomes

Culturally curious, with enthusiastic awareness of new digital trends, platform shifts and product offerings

Experience working with AI/LLMs to drive efficiencies for content insights, content performance, content planning, and/or content production

Strong written and verbal communication skills

Proficient in social monitoring, analytics, and reporting tools; familiar with performance measurement frameworks.

Bonus Points For.

Google Skillshop Certification (Ads/GMP/GA)

TikTok Academy training, certification

HubSpot Academy training, certification

OpenAI Academy training, GenAI training, certification

The Canada base salary range for this position is $100,000 - $115,000. Our salary ranges are determined by job and level. Within the range, individual compensation is determined by job-related skills and knowledge, relevant experience including professional and lived experience, and/or work location.

We may use artificial intelligence (AI) tools to support our hiring process. These tools assist our hiring team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Our goal is to offer a role you love within a workplace you’re proud to contribute to each day. To learn more about who we are, visit our career page.

We are ChangeMakers ChangeMakers is a leading independent agency specializing in building purpose-driven brands and strategies that make a meaningful impact. With deep roots in brand strategy, creative, marketing, communications, and Indigenous engagement, our team works across Canada and beyond to help organizations grow and thrive in meaningful ways.

ChangeMakers is committed to advancing equity, diversity, and inclusion in all its forms—a commitment that enriches our company culture, the ideas we generate, and the quality of service we provide our clients. We strongly encourage applications from Indigenous communities, racialized communities, women, persons with disabilities, LGBTQ2S+ people, and other historically marginalized groups.

If you require accommodation during the recruitment process, we will work with you to meet your needs in accordance with human rights and accessibility legislation.

At ChangeMakers, we understand that the ideal candidate may not meet every single requirement listed above. If you have relevant experience and a strong interest in the role, we encourage you to submit your application. We welcome creative thinkers and people who bring diverse lived experiences to our team.

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