Senior Product Marketing Manager

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Senior Product Marketing Manager

role at

Scribd, Inc.

About The Company At Scribd (pronounced “scribbed”), our mission is to spark human curiosity. We create a world of stories and knowledge, democratize the exchange of ideas and information, and empower collective expertise through our four products: Everand, Scribd, Slideshare, and Fable. We support a culture where employees can be real and bold, debate openly, and prioritize the customer. Our flexible work benefit, Scribd Flex, allows employees to choose a daily work‑style that best suits them, while occasional in‑person attendance remains required for all staff. We hire for “GRIT”—the intersection of passion and perseverance toward long‑term goals, expanding beyond each person’s individual achievements to drive team success.

About The Team And Role Product Marketing at Scribd sits at the intersection of Growth, Brand, Partnerships, Design, Research, and Engineering. This role will help lead Scribd’s evolution from a research repository to an applied knowledge platform for learners, teachers, and professionals. Collaborating closely with Product, Design, Research, Brand, and Lifecycle Marketing, you will champion the voice of the customer, drive go‑to‑market strategy, develop positioning and messaging, identify target audiences, and partner with Product to inform the roadmap and bring new experiences to market.

About You

5–7 years of experience in product marketing, ideally in consumer or prosumer platforms involving knowledge, user‑generated content, or learning.

Proven ability to build narratives that reposition a brand or product category.

Experience marketing AI‑powered tools, UGC ecosystems, or content‑driven products.

Deep understanding of user journeys that involve learning, creating, and sharing knowledge.

Comfort working with ambiguity and shaping narratives in evolving categories.

Analytical mindset with ability to translate research into actionable positioning.

Excellent written and verbal communication; capable of distilling strategy into simple, persuasive language.

Collaborative and able to influence and find common ground with cross‑functional partners.

Comfortable working in a scrappy and agile environment.

Effective at balancing strategy and execution, focusing on both detail and broader narrative.

Quantitatively and qualitatively savvy; adept at interpreting data to inform thinking.

Capable of designing campaigns or programs that incentivize content contributors, strengthen retention, and build trust in community platforms.

Responsibilities / What You Will Do

Define and evolve Scribd’s market positioning as we expand from a reading platform to an applied knowledge product.

Translate strategic frameworks into clear, user‑centered messaging and narratives that guide teams and resonate in‑market.

Partner with Product, Design, Research, and Brand to shape the roadmap and ensure new experiences reinforce Scribd’s value.

Lead go‑to‑market planning for new features and product updates, from concept through launch and adoption.

Develop audience insights for key user segments and use those insights to refine messaging and drive engagement.

Create and execute product marketing campaigns that drive comprehension, trust, and retention, not just acquisition.

Build playbooks and tools that ensure consistent positioning across touchpoints, from lifecycle campaigns to brand storytelling.

Work with analytics and research teams to measure the impact of positioning and campaigns on awareness, perception, and usage.

Conduct ongoing competitive and category analysis to identify whitespace and sharpen Scribd’s differentiation.

Champion the voice of the customer in product and marketing decisions, ensuring our experiences stay aligned with real user needs.

You Have / We're Looking For / Requirements (Required)

5–7 years of experience in product marketing or consumer marketing, with at least 2+ years as a PMM on a consumer subscription product or learning platform.

Strong desire to learn, grow, and take on new challenges.

Ability to operate autonomously in a fast‑paced, changing environment.

Benefits, Perks, and Wellbeing At Scribd

Healthcare Insurance Coverage (Medical/Dental/Vision): 100% paid for employees

12 weeks paid parental leave

Short‑term/long‑term disability plans

401k/RSP matching

Onboarding stipend for home office peripherals + accessories

Learning & Development allowance and programs

Quarterly stipend for Wellness, WiFi, etc.

Mental Health support & resources

Free subscription to the Scribd Inc. suite of products

Referral bonuses

Book benefit

Sabbaticals

Company‑wide events and team engagement budgets

Vacation & personal days

Paid holidays (including winter break)

Flexible sick time

Volunteer day

Company‑wide employee resource groups and inclusive workplace programs

Access to AI Tools: free access to best‑in‑class AI tools to boost productivity and innovation

Want to learn more about life at Scribd?

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We want our interview process to be accessible to everyone. If you need reasonable adjustments, email accommodations@scribd.com at any point.

Scribd is committed to equal employment opportunity regardless of race, color, religion, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage people of all backgrounds to apply, and believe that a diversity of perspectives and experiences creates a foundation for the best ideas. Come join us in building something meaningful.

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