Senior Demand Generation Associate

6 days ago Be among the first 25 applicants

This range is provided by Baselane. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range CA$70,000.00/yr - CA$85,000.00/yr

About Baselane At Baselane, our mission is to empower landlords with tools and insights to help them save time, increase their returns, and grow their investment portfolios. Traditional financial institutions have been a growth limiter for landlords - we are looking to change that. We are building the future of financial services for the 12+ million landlords and real estate investors who own over 25 million homes in the United States. We are a rapidly growing banking and financial management platform for individual landlords and real estate investors. Backed by leading FinTech investors, including Matrix Partners, Activant Capital, Collaborative Fund, Conversion Capital, Diagram Ventures, ThomVest, and many FinTech leaders from PayPal, eBay, Google, and more.

About The Role Reporting to our VP of Marketing & Growth, the Senior Demand Generation Associate sits on the Demand Generation team and is responsible for owning Baselane’s community presence and MQL campaign strategy. You will own the webinar strategy and content calendar, while maintaining industry-leading standards for content. This role is extremely collaborative and will work across various teams including Brand, Content, Sales, and Operations.

As a founding member of our Demand Generation team, you will have the opportunity to influence and own Baselane’s community strategy and presence. You’ll leverage our unique data to inform and iterate on campaign decisions. You’ll maintain the voice of the customer in our webinar and community strategy while driving business goals. If you thrive in a fast-paced environment, can manage several complex projects, and want to play a pivotal role in shaping the next phase of our growth journey, then Baselane is the place for you.

What You'll Be Doing

Lead Baselane’s community initiatives, including our Ambassador Program, webinar series, social channels, conferences and events, and online community forums

Build authentic relationships and engage with existing digital communities of real estate investors

Plan, launch, and track lead acquisition campaigns across channels such as email, events, webinars, paid social, and paid search

Develop and execute a social media content strategy to increase awareness of Baselane and drive qualified leads across Instagram, LinkedIn, Facebook, YouTube, and X (Twitter)

Manage a content calendar supporting brand campaigns, product launches, demand generation, customer stories, UGC, and employer brand initiatives

Use your creativity and storytelling to produce webinars that educate and engage our audience

Collaborate closely with Sales and RevOps to hand off leads and continually optimize funnel performance and lead quality

Own and drive MQL targets, leveraging data and experimentation to maximize performance across sales-assisted channels

Who You Are

3+ years of experience in demand generation and/or community management, ideally within a tech or B2B environment

Strong cross-functional collaborator with experience working alongside Sales, Operations, Brand Marketing, and Product teams

Proven track record managing multi-channel campaigns that drive MQLs and measurable results

Data-driven marketer skilled in testing, analysis, and optimization to improve campaign performance

Proficient with Salesforce, HubSpot, Google Analytics, and similar tools for tracking and insight generation

Authentic community builder with a knack for engagement and conversation across online and offline investor communities

Skilled at building webinar strategies with experience interviewing subject matter experts and translating insights into compelling content

Analytical thinker who uses data to inform strategy, identify emerging topics, and adjust content to drive business outcomes

Highly organized project manager capable of prioritizing high-impact work and operating independently

Able to join us in our Toronto office 2 days a week

Benefits & Perks

Competitive compensation

Equity - Ownership in what we are building!

High-quality Medical, Vision, and Dental Insurance

Life Insurance and Disability Coverage

Generous time off

Flexible working hours and location

Remote working stipend to set up a home office

Regular social events

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Seniority level Not Applicable

Employment type Full-time

Job function Marketing and Sales

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