Sales Lead, Sell-Side Listings Product

Company Overview Cedar is creating the most significant innovation in home affordability since the 30-year mortgage. By reimagining the land lease as a consumer-first model, Cedar makes homeownership more accessible and sustainable for a wider range of buyers. We are actually solving home affordability at scale – this is one of the most pressing problems in our country today and we are fixing it. Our structure meaningfully reduces both the upfront cost of purchasing a home and monthly costs. We expand the path to ownership for people who have been locked out of traditional markets and help existing homeowners access their equity at cost well below existing solutions. Cedar is already making a substantial impact for homeowners and we have material backing from top investors. Join our fast-growing and high-performing team as we fundamentally change how people buy homes and create a new institutional asset class.

About The Role The Sales Lead will be responsible for managing and expanding Cedar’s Sell‑Side Listing channel, helping real estate agents and sellers list properties as leaseholds to attract more qualified buyers. This role combines sales, marketing, and operational coordination to drive adoption among agents, ensure MLS compliance, and improve listing performance.

You will report directly to the Head of Partnerships and work closely with cross‑functional teams to grow awareness, support agents, and track results across Cedar’s Sell‑Side portfolio. You will also work to grow B2B sales channels through brokerages, MLS, and listing aggregation services (i.e. Zillow).

While this will start as a sales role it will ideally grow into more of a general manager role where you will be responsible not just for sales metrics but the whole business unit including product design, marketing, technology, and additional sales resources. PnL responsibility.

What You’ll Do Agent Engagement and Sales Activation

Build relationships with real estate agents and brokerages to expand the Sell‑Side Listing program

Educate agents and sellers on how Cedar’s model increases affordability and buyer reach

Conduct outreach, presentations, and trainings to convert agent interest into active listings

Listing Operations and Compliance

Liaise with agents to collect listing data, property details, and required documentation

Draft and refine listing language that accurately represents leasehold terms

Ensure listings meet MLS requirements and state‑specific compliance standards

Performance Tracking and Optimization

Maintain a live dashboard tracking Sell‑Side Listing performance and engagement metrics

Analyze listing data to identify trends, opportunities, and areas for improvement

Deliver weekly reports summarizing activity, outcomes, and recommendations

Cross‑Functional Collaboration

Work with marketing to create property flyers, social media materials, and listing collateral

Partner with operations to ensure each listing is correctly set up, reviewed, and supported through the transaction

Provide field feedback to improve Cedar’s Sell‑Side process and agent resources

What We Need We’re looking for a motivated, detail‑oriented professional who understands how homes are listed, marketed, and sold, and who can help agents adapt to a new ownership model. The ideal candidate blends sales acumen with operational discipline and thrives on helping others succeed.

Qualifications

3+ years of experience in residential real estate, sales, or related operations

Strong understanding of MLS systems, listing rules, and real estate transaction workflows

Experience working directly with agents and brokerages (listing coordination or sales enablement preferred)

Familiarity with marketing materials, listing descriptions, and compliance standards across multiple states

Excellent communication, organization, and follow‑up skills

Analytical mindset with the ability to interpret listing and performance data

Self‑starter who is resourceful, adaptable, and thrives in a fast‑paced environment

Passionate about housing access and creating a more inclusive path to homeownership

Why Choose Cedar?

Take real ownership early — the work is not theoretical

Grow through direct feedback, rigorous debate, and steep responsibility

Be pushed to develop judgment, not just skills

Build a track record that compounds — responsibility scales with performance

Cedar is built for people who want to operate at a very high level on work that matters. We run a true owner’s culture: high standards, direct feedback, fast iteration, and accountability to outcomes. You’ll have real responsibility early, you’ll be expected to think—not just execute—and you’ll be surrounded by teammates who push hard and care deeply about excellence.

This is not a company for people who need perfect clarity, gentle consensus, or predictable routines. The pace is fast, the problems are complex, and the bar is high. But the upside is rare: steep growth, meaningful autonomy, and the chance to do career‑defining work with a team that treats the mission seriously and rewards success well.

If you want comfort, you won’t like it here. If you want to build, learn, and win—Cedar is the place.

Compensation Range: $100K - $270K

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