Director of Paid Media

We’re seeking a strategic and results-driven Director of Paid Media to join our team here at the Weed Man corporate office – the fastest growing lawn care company in North America! This is an exciting time for our organization as we continue scaling our digital ecosystem, expanding our media investments, and optimizing performance across all paid channels. We’re looking for an experienced paid media leader with deep platform expertise, strong analytical skills, and a passion for performance marketing to help drive measurable growth across our franchise network. This role will oversee two paid media specialists and report directly to the VP of Marketing, playing a key leadership role in shaping and executing Weed Man’s performance marketing strategy. Key Responsibilities

In collaboration with our agency partners, lead the strategy, execution, and optimization of all paid media programs across platforms including Google Ads, Meta, YouTube, and emerging channels Own performance across paid channels with a focus on lead generation, cost efficiency, conversion optimization, and revenue impact Develop integrated media strategies that balance digital and offline channels to maximize reach and performance Oversee direct mail strategy including targeting, testing, creative alignment, vendor coordination, and performance measurement Analyze campaign data, identify trends, and translate insights into actionable recommendations and testing roadmaps Manage media budgets, forecasting, and pacing to ensure efficient spend and strong return on investment Build and maintain reporting dashboards that clearly communicate performance, insights, and opportunities Lead testing strategies including creative, targeting, bidding, landing pages, and channel mix experimentation Guide and mentor a small paid media team, providing strategic direction, coaching, and performance oversight Partner with agencies and internal stakeholders to plan, execute, and optimize campaigns across markets Stay on top of industry trends, platform updates, privacy changes, and emerging technologies to keep Weed Man ahead of the curve Collaborate cross-functionally with creative, analytics, CRM, and web teams to ensure paid media integrates seamlessly with broader marketing initiatives Requirements

Bachelor’s degree in Marketing, Analytics, Business, or a related field 7+ years of hands‑on paid media experience, including leadership or strategic ownership of multi‑channel campaigns Deep expertise in platforms such as Google Ads, Meta Ads Manager, YouTube, and other performance media ecosystems Strong analytical mindset with advanced experience interpreting performance data and optimizing campaigns accordingly Proven track record of scaling paid media programs while improving efficiency and ROI Experience managing large budgets and complex, multi‑market campaigns (franchise or multi‑location experience is a plus) Strong understanding of attribution models, conversion tracking, analytics platforms, and reporting tools Ability to translate data into clear, strategic recommendations for both technical and non‑technical audiences Self‑starter attitude with strong organizational skills and the ability to thrive in a fast‑paced, results‑oriented environment Why Become a Member of Our Team?

At Weed Man, we pride ourselves on a culture built on integrity, creativity, and teamwork. We provide competitive pay, opportunities for professional advancement, and a positive work environment that encourages personal and career development. Become a part of our team and help craft engaging content that enhances online visibility and accelerates business success. Apply today! What We Offer:

Competitive salary + bonus structure Health and Wellness benefits Flexible hybrid work environment Lots of room for growth: we’re a fast‑moving organization with ample opportunities for upward mobility About Weed Man

Weed Man is North America’s largest lawn care provider with over 100 locations across North America and growing. Weed Man is a network of locally owned and operated professionals specializing in fertilization, weed control, and integrated pest management. With over $400 million in annual system sales, we are proud to be the leading franchised company in the green industry. At Weed Man, we are passionate about our people, our future, and our customers. Our mission is to provide exceptional customer service, and we strive to meet our customers’ expectations in helping them achieve a lush and weed‑free lawn for their homes. Weed Man is an Equal Employment Opportunity Employer. It is the policy of Weed Man to provide employment opportunity for all qualified persons. All applicants will be considered without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, gender, gender identity, gender expression, protected veteran status, pregnancy, marital status, ancestry, medical condition, genetic information, or any other reason prohibited by applicable law. For more information about the Company, please visit our website at www.weedman.com

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