Senior Growth Manager, Acquisition

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Senior Growth Manager, Acquisition

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Felix

Felix is Canada’s first end-to-end platform providing on-demand treatment for everyday health. Felix offers online treatment, prescription delivery, and ongoing care across a growing range of categories such as mental health, sexual health, and daily health. In just five years, Felix has expanded to treat over 17 common healthcare categories, enhanced diagnosis solutions with integrated lab testing, and expanded its pharmacy network to ship to almost every province in Canada. Felix has delivered 24 quarters of consecutive growth in revenue and profit, making it one of Canada’s fastest growing tech companies and trusted by over one million Canadians for their everyday healthcare needs.

About The Role Reporting to the Director of Growth, the Senior Growth Manager will play a pivotal role in scaling Felix’s digital acquisition efforts through performance-driven creative, on-platform media buying, and landing page optimization. This high-impact role focuses on customer acquisition, creative development at scale, and optimizing growth levers across paid channels.

You Will

Work closely with the Creative team to brief, test, and iterate on ad creatives, messaging, and formats that convert.

Own performance marketing strategy across channels like Meta, Google, YouTube, TikTok, Reddit, and emerging platforms; manage budget allocation and CAC targets.

Partner with lifecycle marketing and product teams to optimize onboarding, retention, and LTV through email, SMS, and in-product interventions.

Design and run experiments to improve conversion rates across landing pages and web funnels, leveraging tools like HotJar, GA4, and WebFlow Optimize.

Analyze user acquisition and retention cohorts to surface insights and inform growth roadmaps.

Collaborate with analytics and finance to forecast performance, track KPIs, and report on marketing ROI.

Keep a pulse on industry trends and identify new channels, tools, or tactics that give us a competitive edge.

You Are

A data-driven marketer with strong analytical skills and a proven ability to analyze and optimize performance campaigns.

A creative strategist who understands how to develop compelling ads that drive conversions and uncover new insights and hypotheses about consumers and industry trends.

Someone experienced in optimizing landing page performance and improving user experience.

A collaborative team player who thrives in a fast-paced, execution-focused environment.

A growth-focused leader who proactively identifies opportunities and executes with excellence.

You Have

Minimum 7+ years of experience in growth marketing, performance marketing, or a related role.

Deep experience in digital advertising (Meta, Google Ads, YouTube, etc.) and a track record of managing high-performance campaigns.

Hands-on experience with CRO tools and A/B testing methodologies to improve conversion rates.

Experience in affiliate marketing or partner-driven acquisition programs.

Strong analytical skills with experience working in Excel, LightDash, Segment, and similar BI tools.

Experience working in a Direct-to-Consumer (DTC) online brand or startup environment is preferred.

Experience working in a fast-paced, growth-focused company.

Nice to Haves

Experience in healthcare, wellness, or highly regulated industries.

Hands-on experience with SQL or data visualization tools.

Pay And Benefits

Full medical, dental, and vision benefits

Maternity/paternity policy

4 weeks vacation (3 weeks anytime + 1 week during the holidays)

Competitive compensation

Stock option grant

Remote first, work from anywhere in Canada

Incredible culture powered by a highly collaborative and high performing team

Large impact at an early stage technology company

Professional development opportunities, working closely with founders and the senior leadership team

Location:

Toronto, Remote (Canada). We have an office in Toronto but are currently working remotely and open to candidates from anywhere in Canada.

Our commitment to an inclusive team culture means embracing diversity and offering equitable access to opportunities and resources for people who might otherwise be excluded. During our recruitment process, we provide accommodations at any stage. Candidates can communicate their accommodation needs to the hiring manager directly or by email to accessibility@felixforyou.ca.

Seniority Level

Mid-Senior level

Employment Type

Full-time

Job Function

Marketing and Sales

Industries: Hospitals and Health Care

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