Senior Demand Generation Manager

About Metergy Solutions Inc.

Metergy has the energy, rapid growth and excitement of a startup, together with a rock-solid, recession-proof business that has a 45 year track record. We’re a technology company that drives huge carbon emission reductions. This is a once-in-a-career opportunity. Base pay range

CA$90,000.00/yr - CA$120,000.00/yr About The Role

The Senior Demand Generation Manager will build and lead our demand engine—owning the strategy, execution, and performance of campaigns that accelerate pipeline growth across Canada + the U.S. You will architect, launch, and optimize integrated marketing programs that fuel awareness, generate qualified leads, and convert intent into measurable revenue impact. What You'll Own

Develop the demand generation strategy aligned to target markets, growth regions, segment priorities, and revenue targets. Build inbound + outbound lead engine across paid, earned, and owned channels. Own campaign execution across SEM, paid search, digital ad buys, LinkedIn, nurture journeys, and events/program activation. Develop qualification frameworks (Lead → QL → MQL → SQL) and partner with Sales/Sales Ops to improve funnel conversion. Stand up marketing automation workflows (Salesforce + SendGrid/HubSpot/other MAP) to scale nurture and re-engagement programs. Implement lead scoring methodology connected to ICP, behaviour signals, and priority segments. Build and maintain campaign + attribution reporting dashboards inside Salesforce, ensuring traceability to pipeline and revenue. Continuously optimize ROI against CAC, CPL, channel effectiveness, and cost efficiency. Support content strategist/designer to align core content with funnel stages and campaign objectives. Success Looks Like

Predictable and scalable lead engine that drives measurable growth. Meaningful improvement in MQL → SQL conversion. Real attribution clarity by channel + campaign. Increased contribution to pipeline sourced by Marketing. Who You Are

5–8+ years in B2B demand generation, performance marketing, or growth role. Experience building integrated campaigns across SEM, paid social, email automation, and nurture. Hands‑on expertise with Salesforce and MAP (HubSpot, Marketo, Pardot, or equivalent). Strong analytical & funnel optimization skills.> Proven ability to build from the ground up in a scaling environment. Collaborates well cross‑functionally – especially with Sales + Sales Ops. Builder mindset, bias for execution, strong prioritization skills. Benefits & Perks

Fully company covered health and dental benefits from day 1. Company funded Health Spending Account. Plan for retirement with Deferred Profit Sharing Plan (DPSP) and RRSP Matching. Grow with us! We provide support for continuous learning. Paid personal and sick days on top of your vacation. Summer hours to enjoy the weather. Company sponsored social events & more. Metergy’s recruitment process includes accommodation for applicants with disabilities. All accommodations will consider the applicant’s accessibility needs due to disability and are available upon request. Job Metadata

Seniority level: Mid‑Senior level Employment type: Full‑time Job function: Marketing and Sales Industries: Transportation, Logistics, Supply Chain and Storage

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