Senior Marketing Manager

We are looking for an experienced,enthusiasticand results-focused Marketing Manager to market a portfolio of events for our B2B media/event company. This is a perfect role for an Events Marketing Assistant/Marketing Executive who wants to take the next step in their career and enjoys a great amount of flexibility in their working hours.

You willbe responsible fordelivering highly targeted and powerful marketing campaigns that drive delegate ticket sales and commercial sponsorships.

The Marketing Manager will be an innovative marketer with a primary focus on understanding what the opportunity is within a market, what customers need, and thesubsequentdevelopment of marketing strategies and customer journey development, designed to consistently exceed customer expectations and deliver revenue.

You will also have the experience and passion to develop,manageand implement successful marketing plans across StrategyInstitutesexpanding their portfolio of events. Working collaboratively with a wider marketing community that delivers strategic,creativeand operational support. The role plans, oversees delivery, measures and improves content-led multi-channel marketing campaigns thatacquire,retainand engage our customers and grow our events. Through data-driven marketing strategies and lead generation. This role works collaboratively in amatrix-marketingorganization.

WHAT’S IN IT FOR YOU? Equipped with a new level of innovation and a dynamic hybrid event structure, all the hard work has paidoffand the results are pouring in.

The Strategy Institute is now in a crucial stage of growth and is scaling the business. You will have an unparalleled opportunity to help make this a reality. You will have a direct influence on the trajectory of the business through the marketing of our conferences and the management of all marketing activities related to your event portfolio. Be a part of our growing team and share inthe success!

If you take pride in knowing that your work has an impact, this role will also give you a platform to enhance businesses,careersand lives. Our events directly affect a variety of essential industries through the cultivation of important connections, knowledgesharingand business development.

BENEFITS: Competitive salary with a yearly performance-based bonus Flexible hours Becoming an integral part of an exciting,supportiveand successful team Advancement and learning development opportunities

KEY RESPONSIBILITIES:

Create and execute an overarching omnichannel marketing strategy for delegate acquisition and sponsorship lead generation for your portfolio of events. This includesutilizinga mix of CRM, social, content marketing, paid media, publicrelationsand partnerships to drive inbounds and qualified sales leads across conference campaigns

Stay organized and effectively manage your projects with supporting documentation of strategies and project status to guarantee results

Harness and integratenew marketingtechnologies to ensure growth,innovationand best-in-class campaigns

Report on campaign results weekly, including marketing performance and financial data to gauge the success of your marketing efforts (P&L, ROI)

An expert and brand steward for assigned sectors, providing deep industry and marketing knowledge across the marketing mix

Revenue responsibility: Plan, organize and direct your campaigns to stay within budget and maximize revenue at every stage

Build data based on specific job titles and market segments for your events

Conduct market research to build buyer personas andidentifythe target market to secure a senior-level audience for sponsors and partners as a key priority

Increase engagement in branded communities and furtherestablishour reputation as event market leaders

Raise the bar on creative output: Generate innovative ideas that promote our brand and help set the business apart from competitors

Deliver persuasive messaging to best communicate the selling points of our events to maximize conversions

Work closely with production,designand web teams to execute effective events, campaigns,contentand messaging for high-quality lead generation. Exude positivity and uplift your team members to help create a collaborative culture of success and support

SKILLS:

3+ year experience in a B2B conference/event marketing position

Track recordof developing successful marketing plans and achieving KPIs

Showcasesstrong project management, organizational, decision-making, analytical and problem-solving skills

Deadline-driven and can manage time effectively and independently

Team player who is comfortable working with and gaining commitment from personnel across different functional groups

Bachelor’s Degree or Advanced Diploma in Marketing, Communications or Advertising is an asset

Data analysis/data building/lead generation

Delegate and sponsorship marketing strategies

Experience with marketing automation tools such as HubSpot, Google Analytics, and Zoom Info would beadvantageous.

Your Next Step For a rewarding career, the chance to make valuable contacts and exposure to many levels of the business world, pleaseforwardyour cover letter and resume in response to this ad.

In your cover letter, pleaseindicatethe position you are applying for and where you saw this advertisement.

We thank all applicants for theirinterest,however, only those considered for an interview will be contacted.

ABOUT STRATEGY INSTITUTE: Strategy Institute is a B2B digital media and events organization. We have been a proud facilitator of intelligence sharing for more than 25 years. Our specialized B2B events span seven diverse industries and attract business professionals from around the world.

SI is a reliable and unwavering voice on current trends, the latest technology, bestpracticesand so much more. We cater to the ever-changing needs of our communities by keeping ourfingeronthe pace of every market we serve. Our summits are specially designed to connect solution providers with buyers in need of innovation and growth.

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