Senior Campaign Strategy & Personalization Lead

A leading financial institution is seeking a Senior Manager of Campaign Strategy and Optimization for a hybrid role in Toronto. This position requires developing and executing personalized, data-driven communication strategies to enhance customer engagement. The ideal candidate will have over 10 years of experience in marketing within financial services, proven leadership capabilities, and expertise in CRM and analytics. The role demands strategic leadership, customer insights, and cross-functional collaboration to drive profitability and customer loyalty. #J-18808-Ljbffr