Senior CRM Campaign Manager

Company Description We are CRM specialists, creating one-to-one experiences across the customer journey. We do this by leveraging human insights, the best data, relentless creativity, and the most powerful technology available.

We're subject matter experts in three key areas:

Strategy & Insights

Strategic visioning and planning

Positioning, branding and messaging strategy

Acquisition, retention and loyalty strategy

Copy testing, benchmarking and brand tracking

Customer journeys and experience mapping

Creativity & Content

Insight-based creative briefs

Full, multi-channel campaign development

Integrated content development

CRM and targeted communications

Social media and community activation and management

Data Intelligence

Customer, competitive and market insights

Primary, secondary, quantitative, qualitative and ethnographic research

Database segmentation and cluster analysis

Digital technology and marketing strategy

Online customer experience / mapping and information architecture

Job Description Publicis is looking for a detail oriented, client-facing individual responsible for the end-to-end project coordination of email campaigns for Publicis Toronto with a focus on custom projects. You must have good working knowledge of HTML, can parse through HTML and CSS quickly to identify and articulate potential issues and have extensive experience managing email and Push campaigns. The ideal candidate has intermediate to advanced knowledge of Liquid script. Above all else, the right candidate will have a passion for tinkering, learning and problem solving, and has a more technical role in their career path goals.

Responsibilities

As part of the CRM Operations team, the Senior CRM Campaign Manager will execute on project requests from various teams, troubleshoot issues as they arise and engage related teams to resolve them.

You will become skilled at building campaigns and conceptualizing how to achieve a desired result using tools like dynamic content, API calls, product data, Moveable Ink, liquid and much more. Under the close guidance and oversight of your manager, you will be responsible for prioritizing work, ensuring each campaign is executed without error and maintaining a strong relationship with clients and internal teams.

As a skilled resource, you must demonstrate a solid understanding of project management tools and best-practice methodology, have a deep understanding of user experience, email development and the ability to deliver solutions that are both robust and flexible.

The successful candidate will possess superior problem-solving skills and a passion for email marketing/CRM.

Qualifications

University degree or college equivalent in a multimedia/interactive/technical field or similar

3-5 years digital, CRM operations, campaign management or related experience in an interactive, integrated agency or similar environment

Experience working in Braze is a must

Strong working knowledge of HTML and web design/functionality

Strong knowledge of email development methodologies and best practices

Understanding of mobile/responsive design and development

Unwavering attention to detail

Excellent communication skills (oral and written)

Ability to communicate difficult/sensitive information tactfully

Proven experience to work quickly and accurately under tight time constraints without compromising the quality of the deliverables or the project

Proficiency with Mac OS, Microsoft Project, Word, Excel, PowerPoint, wireframing/workflow tools, online project management/collaboration/ticketing tools e.g. JIRA, Smartsheets, etc.

Ability to learn and use new platforms and software quickly

Ability to trouble shoot and solve problems independently

Basic knowledge of Photoshop, Illustrator and Graphic design practices

A desire to work in a fast-paced, challenging, and rewarding environment

Additional Information Salary Transparency matters to us. The salary range for this position is CAD $90,000 - CAD $105,000 per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.

AI Use We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.

Publicis Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply. If you require a specific accommodation please contact Human Resources.

#J-18808-Ljbffr