Job Description
Our Commitment to Students
At Canadian Tire, we are committed to providing students with a supportive and collaborative environment that fosters knowledge sharing and offers key experiences to help them develop their capabilities through projects and objectives. We believe in setting specific and measurable goals that align with our business objectives to support learning and help students achieve their full potential. Our culture emphasizes learning from others, continuous improvement, agility, growth, and innovation, and we are invested in building a talented, diverse workforce for the future of Canada and Canadian Tire. Additionally, we are dedicated to building strong relationships with our student employees by engaging with them throughout their education and career pursuits and creating opportunities for ongoing communication and relationship building.
What youu2019ll do:
Weu2019re looking for a curious, organized, and creative Student to help us build strategic partnerships and grow our brand across social channels. In this role, youu2019ll research and qualify partner prospects, support outreach and activation, and run day-to-day social contentu2014turning insights into campaigns that drive awareness, engagement, and leads. Youu2019ll collaborate across Marketing, Sales, and Customer Success, and leave with a portfolio of real-world outcomes you led.
Strategic Partnerships:
Market mapping & ICP alignment: Research and segment partner ecosystems (associations, distributors, training orgs, co-marketing allies, industry influencers). Build lists, tiers, and rationale aligned to our Ideal Customer Profile (ICP).
Prospecting & outreach: Draft outreach messages, coordinate intros, book meetings, and maintain a clean CRM pipeline of partnership opportunities.
Partnership enablement: Prepare one-pagers, co-marketing kits, partner briefs, and activation plans; gather and organize partner assets (logos, brand guidelines, and approval flows).
Activation & execution: Support webinars, events, campaigns, affiliate/influencer pilots, employee ambassador programs, and joint content (blogs, case studies, social).
Tracking & reporting: Measure partner-sourced leads, event engagement, and campaign lift; produce weekly dashboards and quarterly retros.
Social Media:
Channel operations: Plan and publish content for LinkedIn, Instagram, TikTok, and X (and/or others as relevant); maintain a channel calendar and on-brand voice.
Content creation: Draft posts, write captions, edit short-form video, and repurpose long-form content into snackable assets.
Community & advocacy: Monitor comments/DMs, escalate appropriately, and support employee advocacy and executive visibility (e.g., thought leadership posts).
Analytics & optimization: Track reach, engagement, follower growth, CTR, and lead conversions; run A/B tests on formats, hooks, and posting cadence.
Compliance & brand safety: Follow brand, legal, and accessibility standards; ensure content approvals and rights usage are respected.
What You Bring:
Currently enrolled in a post-secondary program in Marketing, Communications, Business, PR, or a related discipline
Strong written and verbal communication skills
Strong proficiency using MS Office Suite (Excel, PowerPoint, Word, OneDrive/SharePoint)
Strong research experience and organizationu2014comfortable with spreadsheets, CRM hygiene, and sourcing insights.
Strong creative background - can storyboard, cut short-form video, and adapt brand templates.
Analytical mindsetu2014can read dashboards and turn metrics into clear next steps.
Prior experience with the following technical skills an asset: Hootsuite/Buffer/Sprout, native analytics, Canva/Adobe Express, CapCut/Premiere Rush.
Prior CRM/Automation experience an asset (HubSpot or Salesforce, UTM tagging, Link tracking, etc.).
Prior experience running a campus clubu2019s social channels or personal creator profile with measurable growth an asset
Supporting events/webinars or managing partner/influencer relationships.
B2B interestu2014especially industries like Construction, Transportation, Manufacturing, Oil & Gas/Utilities, or safety/PPE/workwear
About Us
At Marks, we want you to experience an extraordinary career in helping to lead our brand''s evolution to be Canadau2019s number one destination for industrial and casual apparel and footwear. As one of Canadau2019s leading apparel retailers, and a valued part of the Canadian Tire family of companies, Marku2019s stands out for its commitment to comfort, quality and style. Marku2019s is a leader in product development, innovation and quality through its assortment of industrial apparel, footwear and accessories, with strong private and exclusive brands. Join us, where there''s a place for you here.
Our Commitment to Diversity, Inclusion and Belonging
We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.
Accommodations
We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.
