Director, Sales & Marketing, Pain Program

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Director, Sales & Marketing, Pain Program

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Vertex Pharmaceuticals

Job Description Vertex is seeking a talented Commercial Leader to join our Canadian team to support the build and launch of a highly innovative medicine for acute pain. The Director, Pain Sales and Marketing will lead the sales and marketing teams for the Canadian Pain Business Unit alongside a team of direct reports. This role will drive the evolution and implementation of our innovative go‑to‑market model, developing and delivering the strategy and execution of key marketing and sales initiatives. We are seeking a candidate with a strong track record in commercial roles, launching new products, and a demonstrated ability to coach, build, and support a high‑performing team in a fast‑paced, innovation‑focused environment.

Key Responsibilities

Lead the marketing team and regional sales leads, coaching the team to deliver exceptional results and identifying new opportunities.

Shape the pre‑launch strategy and tactics to ensure readiness for launch.

Lead HCP brand strategy to ensure campaign and message effectiveness resonates in a market with limited innovation and lacking trust to change ingrained behaviors around treatment practices.

Drive and optimize tactical execution of marketing and sales initiatives, including brand planning, territory business planning, agency management, and cross‑functional collaboration with training, commercial communication, and global teams.

Lead data and tech efforts to support product uptake, including CRM software and marketing automation tools, working closely with our data and tech teams (DTE, GIACO, DSS).

Measure the impact of initiatives based on territory performance, ROI of key initiatives, and pivot investments to maximize impact.

Shape and implement our key thought leader strategy, deepening understanding of the market landscape to shape the future of the acute pain market and Vertex’s role within it.

Develop strong partnerships with cross‑functional teams to support business goals and engage above role, including close partnership with field, patient, disease education, and program counterparts, serving as a peer leader on the sales and marketing leadership and launch readiness teams.

Role model and instill a culture of compliance focused on ethics and integrity in all we do.

Key Requirements

Bachelor’s degree in marketing, business, or a scientific degree.

Strong biotech/pharma background managing commercial execution.

Experience driving HCP brand campaigns, tactical planning and execution, and launch insight generation.

Experience leading teams, coaching individuals, and creating excellent team culture.

Entrepreneurial spirit and courage to challenge the status quo to develop innovative and focused approaches to enable launch through data and technology.

Strong written and verbal communication skills, with the ability to connect with senior leaders as well as varied large audiences.

Comfortable working in a highly collaborative and results‑driven environment within a growing business unit underway with concurrent learning and building toward product launch.

Demonstrated understanding of legal, regulatory, and compliance requirements for pre‑ and post‑approval activities and ability to model expected behavior for the team.

Ability to travel 20‑30% as business requires.

Flex Designation Hybrid‑Eligible or On‑Site Eligible.

Flex Eligibility Status

Hybrid: work remotely up to two days per week.

On‑Site: work five days per week on‑site with ad‑hoc flexibility.

Company Information Vertex is a global biotechnology company that invests in scientific innovation. Vertex is committed to equal employment opportunity and non‑discrimination for all employees and qualified applicants without regard to a person’s race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E‑Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law. Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at ApplicationAssistance@vrtx.com.

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