Job Description
Overview
Simon & Schuster Canada is seeking a strategic, creative, and results-driven Publicity Director to lead and manage all aspects of publicity campaigns for our frontlist and key backlist titles across Canada. This role is a full-time, hybrid (2-3 days in office) contract position covering parental leave, with a prorated salary based on the duration of the contract. It is anticipated that this contract will last approximately 12-14 months. The ideal candidate has a deep understanding of the Canadian media landscape, exceptional communication skills, and a proven track record of securing impactful coverage for books and authors within the Canadian literary market.
Responsibilities
Develop and execute innovative national and regional publicity campaigns for new releases across multiple genres, with a focus on Canadian markets.
Build and maintain strong relationships with Canadian media contacts including book reviewers, journalists, podcasters, bloggers, and influencers.
Coordinate and oversee author tours, media interviews, book signings, literary festivals, and virtual events across Canada.
Craft compelling press materials tailored for Canadian media outlets, including press releases, pitch letters, author bios, and talking points.
Mentor and manage junior publicity staff; oversee workloads, timelines, and successful campaign execution.
Monitor, analyze, and report on campaign results, media coverage, and publishing industry trends in Canada and abroad.
Serve as a media spokesperson for Simon & Schuster Canada and its authors as needed.
Collaborate closely with marketing, editorial, and sales teams to align messaging and maximize exposure within the Canadian marketplace.
Qualifications
Bachelor’s degree in Communications, Public Relations, Journalism, English, or related field.
Minimum 7+ years’ experience in book publicity or a related field, ideally within the Canadian or international publishing or media industry.
Extensive network of media contacts within Canada’s publishing and literary communities.
Exceptional written and verbal communication skills, with sensitivity to Canadian cultural contexts and bilingualism considered an asset.
Proven ability to manage multiple projects and deadlines in a fast-paced environment.
Passion for books and a strong understanding of the Canadian literary landscape and publishing industry trends.
Experience working with authors and talent; strong relationship management skills demonstrated with diplomacy and professionalism.
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Simon & Schuster Canada is an equal opportunity employer (EOE) including disability/vet. At Simon & Schuster Canada, the spirit of inclusion feeds into everything that we do. From employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Simon & Schuster Canada is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.
Candidates hired for this or any other posted Simon & Schuster Canada role will be employees of Simon & Schuster, LLC Canada ULC, subject to all policies, including the Workplace Privacy Notice, and eligible solely for the benefits plans thereof.
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