Marketing Technology Consultant

Marketing Technology Consultant Toronto - Hybrid (4 days WFO)

Typical Years of Experience - 4 to 7 years

Details regarding the types of experience required

Experienced delivering and/or facilitating executive level discussions on digital marketing technology work and strategies

Experienced implementing initiatives to advance marketing technology capabilities, including roll-out and change management of new technologies, data environments, data access and transformation tools

Additional capabilities and skills

Specific professional and technical skills and knowledge required: 5 years specialty expertise in Marketing Technology, relationship marketing, and email marketing, SMS messaging, and Push messaging

10 years in application architecture and internet technology

Minimum 3 relevant industry credentials

Superior interpersonal skills able to work effectively with a diverse cross-section of individuals across business, functional and organizational boundaries in a complex and diverse organization

Consulting skills well able to facilitate understanding business objectives and translate to business requirements and solutions

Subject matter expert on a wide-variety of MarTech tools and digital messaging (i.e., email, SMS, Push messaging, and social messaging) best practices including data management, campaign execution, deliverability, and CASLCAN-SPAMGDPR and any other digital messaging related legislation

Skillful with different industry tools relating to segmentation, automation, tracking, and analytics to make data-driven decisions to optimize campaigns

Capabilities required

Exhibits consulting and strategic mindset, with strong understanding of strategy development methodologies and how to translate strategy and priorities into roadmaps

Expert at distilling and structuring complex content from various sources to create key messages to support Leadership discussions

Experienced consultant able to facilitate understanding business objectives and translate to business requirements and solutions

Achievement oriented, decisive, make it happen mindset and attitude

Exhibits excellent project management and organization skills with the ability to multi-task and prioritize workload and effectively executing on tight deadlines

Experience with building dashboards performance measurement frameworks

Solid oral and written communication, facilitation, and presentation skills

Able to work effectively with a diverse cross-section of internal and external stakeholders across business, functional and organizational boundaries and build relationships

Displays professionalism and ability to work independently as well as part of a team Demonstrated leadership ability

Successfully and simultaneously managed multiple, complex, cross-enterprise initiatives

Experience working in dynamic and unstructured environments

What kinds of decisions does the job make

Decisions and recommendations on the future architecture, data, and analytics of digital marketing technology

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