Channel Analytics Specialist

Overview Team: Marketing Analytics & Technology

Our client is seeking a Channel Analytics Specialist to support the continued growth of its Marketing Technology and Analytics team. This hands‑on analytics role blends technical data expertise with strong business and communication skills. The successful candidate will go beyond reporting, uncover insights, understand performance drivers, and support data‑informed decision‑making across marketing channels.

Key Responsibilities

Analyze and interpret performance across digital and omnichannel initiatives, including email, web, and app channels.

Support campaign performance analysis, attribution, and optimisation opportunities.

Build, maintain, and enhance dashboards and reporting to support business teams.

Conduct ad‑hoc analyses to answer business questions and uncover actionable insights.

Translate complex data into clear, compelling insights for non‑technical stakeholders.

Partner with cross‑functional teams including brand, loyalty, and marketing to support ongoing initiatives.

Investigate trends, anomalies, and performance drivers by asking “why,” not just reporting “what.”

Streamline documentation and ensure insights are grounded in accurate, reliable data.

Contribute to the evolution of analytics practices as the team grows and matures.

Required Qualifications 3–5 years of experience in data analytics, digital analytics, or marketing analytics.

Strong experience in digital and omnichannel analytics.

Technical Experience

GA4

BigQuery

Marketing Cloud Intelligence (MCI) or similar dashboarding tools

Experience with Google Tag Manager and back‑end tracking concepts.

Solid understanding of relational databases and data structures.

Proven ability to analyse data with an investigative and curious mindset.

Strong communication skills with the ability to present insights clearly and confidently.

Comfortable working with multiple business stakeholders and translating data into business value.

Skills GA4, Google analytics, MCI, omnichannel, BigQuery, Looker, bilingual.

Job Type & Location Contract position based out of Mississauga, ON.

Pay And Benefits Pay range: $4500.00 – $5500.00 per hour.

Workplace Type Hybrid position in Mississauga, ON.

Equal Opportunity Employer The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

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