District Manager, Atlantic

Time Type Full time

Job Family Group Sales

Job Description Summary Breakthru Beverage Canada (BBC) is the leading Sales Broker in the Canadian marketplace representing suppliers such as Diageo, Brown-Forman, Aquilini Brands and Lucas Bols. At BBC, we put a premium on building a strong team culture and we measure success through the daily practice of our Breakthru values. With this foundation in place, we continue to evolve and grow our business using the most effective sales tools to give our people and brands the best opportunity to win in all channels.

As a District Manager you will be responsible for managing the strategic coverage of all on and off premise outlets in the sales team territory. Drive volume and grow net sales value in order to deliver the annual plan and beat the competition. Lead, coach and develop team capabilities and skill set. Lead implementation of company strategy at customer level via programs that recognize brand strategic and tactical objectives.

Role will require frequent travel as it covers New Brunswick, Nova Scotia, and Newfoundland.

Responsibilities

Train, coach, lead and motivate direct reports to deliver maximum impact in the market

Lead direct reports effectively by clearly communicating roles and responsibilities, expectations and deliverables

Managing Territory Coverage Plan to ensure excellent execution around time management and utilization of resources

Ongoing training and development of Territory Managers and Territory Associates through continued instruction during regularly scheduled in-field accompaniment, market surveys and observation of sales teams meetings

Ensures all tools are in place to support attainment of goals and objectives

Develop and maintain strong relationships with customer base

Provide on-going and current assessments of the results of plans by channel, key account and individual customer

Ensure distribution of brands in key purchasing areas within accounts

Grow distribution of brands into existing accounts, including new products, and new sizes of existing products

Prospects, quantifies and qualifies all new accounts visited to determine potential fit with brand portfolio

Assign goals by individual and assess progress by territory/account for distribution, volume, profit, and sell-through execution

Obtain and communicate updated market competitive information

Other duties, as assigned by the jobholder’s supervisor, may also be required

Qualifications

Bachelor’s Degree required

4-5 years’ experience in a similar role

Wine & Spirit Education Trust (WSET) Certification

Excellent organizational and communication skills (written and verbal)

Strong sales background with solid understanding of company selling procedure

Demonstrate sound judgment and problem solving skills

Excellent leadership capabilities with strong presentation and interpersonal skills

Strong organizational and multi-tasking capabilities

Proficient in MS Office

Track record in coaching, people management and team development

Capable of seeking out new ideas, exhibit initiative and be proactive

Managing complex customer relationships

Strong competitive intelligence within the marketplace

Excellent Negotiation and Persuasive Selling Skills

Knowledge of Liquor Board Regulations, market trends and competition is critical

Relevant cross-functional experience (finance, operations, IT, HR, project management, etc)

This job description is only a summary of the typical functions of this position, not an exhaustive or comprehensive list of all possible job responsibilities, tasks and duties. Responsibilities, tasks, and duties of individual jobholders may vary from the above description.

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