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Director of User Experience

📍 Canada

Business Critical Mass

Job Description

Overview

As Director of User Experience, you're the rare leader who thinks like both a strategist and an artist. You speak fluent UX—information architecture, research, usability—but you also speak design—visual systems, motion, art direction. And increasingly, you speak AI: architecting conversational interfaces, exploring vibe-coded experiences, leveraging machine learning to create next-gen user experiences. You understand that great design extends beyond owned platforms—into the interfaces you design within third-party and media channels where you partner to maximize user engagement. You're looking to build and lead a team of UX and Product Designers who are equally fired up about creating experiences that are strategically sound, visually stunning, and genuinely innovative. You juggle multiple complex projects without breaking a sweat, pivoting between high-level strategy sessions and detailed design feedback. You're the collaborator who bridges disciplines—connecting research to design, design to development, and all of it to business outcomes. You thrive in fast-paced environments, champion the user\'s voice against competing agendas, and mentor your team with the same rigor you apply to your own work. This role demands someone energized by the full spectrum of design—from wireframe to final pixel. You Have

6-8+ years of related industry experience in UX, Product Design, Visual Design, Digital Product, new media, information technology, communications, or adjacent creative disciplines. 3+ years\' experience in a supervisory/management role leading UX/Design teams. Demonstrated expertise in both UX/Product Strategy AND visual design/art direction—with a portfolio showing strong visual design sensibility across both disciplines. Experience designing and optimizing user experiences across owned and third-party platforms, including social media, advertising platforms, and external partner interfaces. Proven experience designing with AI in mind: both leveraging AI and machine learning as design tools and creating next-generation user experiences powered by AI. Familiarity with AI Agent design patterns, conversational interfaces, and emerging paradigms like vibe-coded experiences. A strategic and creative mindset, thriving at the intersection of data, design, art, and technology. Exceptional storytelling and communication skills (verbal, written, and visual). Excellent collaboration and interpersonal skills with strong client relations and team environment comfort. Proven track record leading cross-level teams and delivering excellent user experiences for leading brands. An experienced, innovative, and forward-thinking approach to large-scale projects from concept to completion. Thorough, detail-oriented, and highly organized, with the ability to manage multiple projects and meet tight deadlines. Flexibility and adaptability in fast-paced, changing environments. Deep understanding of UX fundamentals including research, information architecture, usability testing, and their application to compelling digital experiences. Advanced proficiency in design and prototyping tools (Figma, Adobe XD, Sketch, InVision, Principle, Axure). Strong expertise across the Adobe Creative Suite, particularly for visual design, motion design, and art direction. Experience with AI-assisted design tools and workflows. Portfolio demonstrating creative problem-solving, visual excellence, and expertise across digital platforms, with demonstrated knowledge of design systems, accessibility, personalization, and emerging AI-driven systems. Familiarity with WCAG 2.0 A/AA standards and accessibility best practices. What We Offer

Global maternity and parental leave Competitive benefits packages Vacation, compassionate leave, wellness days, and flex days Access to online services for families and new parents Early Dismissal Friday’s (off at 3:00 PM local time every Friday) Diversity and Inclusion Board with 13 affinity groups Internal learning and development programs Enterprise-wide employee discounts Our new hires and employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week. We continually review ranges to address skills, experience and markets. Base salaries are determined during our interview process, by assessing a number of factors that include, but aren’t limited to, a candidate’s experience and skills relative to the scope and responsibilities of the position. For current CM employees, tenure will also be a consideration. Salary Range $145,000—$180,000 CAD Critical Mass is an equal opportunity employer. Critical Mass uses artificial intelligence in our recruitment process to enhance job postings, filter keywords during the review of prospective candidates, and, in some cases, transcribe interviews with our recruiters. Human review remains central to the process, and all hiring decisions are ultimately made by our team. The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com, omc.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly. If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html If U.K. based: https://www.gov.uk/consumer-protection-rights If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx

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Job Details

Posted Date: February 28, 2026
Job Type: Business
Location: Canada
Company: Critical Mass

Ready to Apply?

Don't miss this opportunity! Apply now and join our team.